E-Commerce

How much does a domain cost?
  • Domain tips

Whether professional or private, you can gain awareness with your own website. However, in many cases this comes at a price. Besides hosting and web design you also have to consider your Internet address – your domain. But how much does a domain name cost? Find out what factors influence the price.

What is dropshipping?
  • Online sales

Dropshipping is an e-commerce business model that allows an online shop to sell items without having to stock or ship them itself. Instead, deliveries are made via a wholesaler or directly via the manufacturer. In this article, we will go over how this type of collaboration comes about, why it is so successful and what you need to do it.

Traditional marketing vs. online marketing
  • Online sales

Online or offline advertising: which marketing method should you choose for your business? The answer is both; traditional marketing and online marketing go hand in hand. While print and TV campaigns can get your brand noticed in the public eye, SEO and SEA measures aim to personalize online advertisements to specific user groups. Both types of marketing have their advantages and disadvantages, so...

Delete bad Google reviews
  • Online sales

When you’ve just put all your strength into launching your business, there’s nothing more frustrating than receiving a negative Google review. But there’s one thing that’s even worse: one that’s totally out of place or, worse yet, one that qualifies as slander. But don’t worry: In many cases you can delete a bad Google review that’s inappropriate. We’ll show you how it’s done.

Competition analysis on the internet
  • Web analytics

If you only base your web project on your own marketing ideas, you run the risk of prioritizing the wrong issues or losing sight of important tasks. To adapt your own campaign in terms of search engine optimization and advertising, you need to carry out a selective competitor analysis. But which tools provide the best options?

What is Strong Customer Authentication?
  • Online sales

Strong Customer Authentication is part of the European Union’s second Payment Services Directive (PSD2). Its main requirement is that merchants implement two-factor authentication. How will the new SCA regulations change online payments and what do they mean for your US-based business? Keep reading to find out.

Magento: an introduction to the open source software
  • CMS

Many contemporary content management systems such as WordPress and TYPO3 can be used to design and program web stores with the help of plugins. But depending on the CMS, plugins can be pretty inconvenient to manage, making them a poor choice for larger projects. Some content management systems like Magento, however, are specially tailored for e-commerce, and therefore present a considerably more...

PrestaShop – the modular system for e-commerce
  • CMS

The search for the perfect software to meet your requirements of design and functionality for e-commerce can be a long and tedious affair. Some platforms just don’t quite give you the design you’re after, while others might look great but lack important shop functions like flexible payment methods, legal certainty, or optimization for mobile devices. PrestaShop was developed especially for...

Etsy alternatives
  • Online sales

Looking for an alternative to Etsy? The online marketplace is one of the most important places to sell for many artists, makers, and arts and crafts supplies. Whether Etsy is too expensive or too complicated for you, or you simply want to look for another selling portal: We’ll show you the best Etsy alternatives.

Click and Collect
  • Online sales

Ordering food or goods online has become a habit for many. The advantages are obvious: products are rarely out of stock and delivered right to one’s doorstep, making this a very convenient way to shop. However, Click & Collect provides an alternative to traditional home delivery, allowing customers to pick up the goods they ordered online. In this article, we’ll discuss its advantages and how you...