E-Commerce

Reasons to get your own email domain
Personal e-mail domains: professional communication on the web
  • Technical matters

A personal e-mail domain is a must in the commercial sphere. Conveying a professional image in your contact details will ensure that customers and businesses take you seriously. Find out about the advantages of having an individual mail domain and learn how to secure a personal e-mail address in just a few steps.

Personal e-mail domains: professional communication on the web
Buyer decision process
Buyer decision process and types explained
  • Online sales

There are various steps between the perception of a product or offer and its purchase, which are summarized under the term “buying decision”. The buying decision is a generic term for complex emotional and rational processes and influences that lead to a purchase. Find out here what types of buying decision there are and how the buyer decision process works.

Buyer decision process and types explained
Joomla: the basics about this open source CMS
Joomla – the open source CMS in profile
  • CMS

Over the past few years, Joomla has established itself as one of the most popular content management systems. This is thanks to its extensive basic functions and large number of extensions developed by the Joomla community. Its functions and design modifications give Joomla projects the crucial final flourishes and even enable you to run an online shop on this open source CMS.

Joomla – the open source CMS in profile
Steam Refund
Steam refunds: How to return a game
  • Social media

If a game you purchased on the popular gaming platform wasn’t a hit, you can request a refund and get your money back after a few days. Find out which requirements you have to fulfill to get a refund, which games can be exchanged, and how to apply for a refund on Steam. Our dedicated article holds all the answers. Read on for more.

Steam refunds: How to return a game
Content delivery networks from a SEO point of view
Content delivery network (CDN) - SEO advantages
  • Search engine marketing

Content delivery networks (CDNs) provide website owners with a global web of servers. Depending on from where a user accesses a website, the closest server will respond and deliver the site’s static content as fast as possible. Although the user will not notice any of this, they undoubtedly benefit from the shorter loading times and optimal availability. Given that loading time and performance are...

Content delivery network (CDN) - SEO advantages
Predictive analytics | Definition and examples
Predictive analytics – definition and examples
  • Web analytics

What is predictive analytics? The subsection of big data analysis has similarities to data mining. But what exactly is the difference and how does predictive analysis actually work? We provide the answers on this method of data analysis, show you what it is used for, and what tools there are for using the technique of predictive analytics.

Predictive analytics – definition and examples
Marketing Mix - An Overview of 4P Marketing
A marketing mix: the right strategies for success
  • Online sales

To best position your products on the market, you need a good marketing strategy. The term ‘marketing mix’ includes all actions taken to market your product. This article will explain this term in detail and introduce available marketing instruments.

A marketing mix: the right strategies for success
WooCommerce Google Product Feed
WooCommerce Google Product Feed: How to create it
  • Online sales

Google Shopping is a worthwhile option for getting excellent SEO placement for your WooCommerce store’s range. Potential customers may come across your products and your site more often with this method. We’ll explain how to generate a WooCommerce Google Product Feed step by step, what benefits it can offer, and which plugins are available.

WooCommerce Google Product Feed: How to create it
Tips for successful online store marketing
Successful e-commerce business: 8 tips for online store marketing
  • Online sales

You may think that the business model and the product range on offer are the most important success factors for an online store. But what’s the point of an exciting range of products if no potential customers can find their way to the store? Success comes with proper online store marketing methods. Only with the correct strategy and a clever marketing mix comprising of SEO, SEA, social...

Successful e-commerce business: 8 tips for online store marketing
WooCommerce payments
WooCommerce payments: default types and other payment gateways
  • CMS

For a smooth checkout experience that appeals to many customers, it is recommended to set up different payment methods in WooCommerce. WooCommerce offers different methods by default but you can add other payment gateways, too. Find out more about available payment gateways, their advantages and disadvantages, and the top WooCommerce payment providers.

WooCommerce payments: default types and other payment gateways