E-Commerce

The basics of trademark law
The main points on trademark law and brand protection
  • Digital law

It makes sense for companies to protect their brand as early on as possible. This is how they safeguard themselves and their legal department from any troubles, and stop their competition from profiting from their good image and reputation. It’s also worthwhile for young online companies to do the same because the brand name doesn’t just carry prestige, but also security and money. Read on to...

The main points on trademark law and brand protection
Display advertising vs. real-time advertising (RTA)
Display advertising/display marketing vs. real-time advertising (RTA)
  • Search engine marketing

Banner ads and other forms of display marketing have been proven to be effective marketing strategies for products and services online. The new practice in this field is real-time advertising (RTA) and its real-time bidding (RTB) approach. This new strategy carries out an automated bidding war in milliseconds to decide which ad will be displayed. But how does it differ from traditional display...

Display advertising/display marketing vs. real-time advertising (RTA)
How does a supply-side platform work?
Online marketing basics: what is a supply-side platform (SSP)?
  • Online sales

Real-time advertising plays a central role in the world of display marketing. This process gives website operators or publishers looking to sell their free ad space the chance to trade advertising inventory in a fully automated bidding process. The goal of this is to sell the inventory to the highest bidder for maximum profit. The supply-side platform thus represents an important interface between...

Online marketing basics: what is a supply-side platform (SSP)?
How do demand-side platforms work?
Online marketing basics: demand-side platform
  • Online sales

These days, online advertising is a bidding war, played out in real time. In just a few seconds, complex algorithms decide which banner or advertising medium is to be displayed to your target audience. This being said, everybody wants to show their ads where customers will see them, making ad impressions highly sought-after commodities. They are thus subjected to a competitive bidding process. The...

Online marketing basics: demand-side platform