E-Commerce

Banner blindness: explanation and impact
What effect does banner blindness have on online marketing?
  • Online sales

Advertising banners, pop-ups, and similar ad formats are not popular within the internet community. The user consciously as well as unconsciously ignores this kind of advertisement while surfing the web with more and more internet-savviness, as well as being increasingly wary of untrustworthy fake dialog boxes. This phenomenon is known as 'banner blindness', which was identified by Benway and Lane...

What effect does banner blindness have on online marketing?
Personal branding: make yourself a brand
Personal branding: how to market yourself online
  • Online sales

The principle of self-marketing is best known as a tool used by celebrities. But while almost all of us post regular photos and updates on social networks, only some are using these tools to create an image for themselves as a means of helping their career. This process is known as personal branding. But how do you set about building a brand for yourself? Our introduction to personal branding will...

Personal branding: how to market yourself online
AdWords – Advertising Guidelines at a Glance
The AdWords Advertising Guidelines at a Glance
  • Search engine marketing

Anyone who advertises with Google AdWords must follow certain guidelines. In addition to content, these guidelines define unauthorized practices as well as editorial and technical requirements. If an ad does not satisfy these requirements, it is automatically rejected by the system. This article provides an overview of what to look for when creating an advertising campaign.

The AdWords Advertising Guidelines at a Glance
How to use prototypes in online marketing
Prototyping in online marketing
  • Online sales

Good ideas are a dime a dozen in the start-up scene. Only a few of these are actually realized as many founders fail and lose the money they invested. So why not test before you invest to see whether an idea has a potential future? Prototyping in online marketing is a valuable technique for analyzing a business idea’s market potential in advance, and therefore testing the project’s perspective...

Prototyping in online marketing
Online surveys: getting feedback the easy way
Getting customer feedback with online surveys
  • Online sales

Surveys present a common method for regularly inspecting the satisfaction of your customers, receiving feedback, or obtaining general input and opinions to different topics. Online surveys are becoming more and more popular and can be flexibly implemented. But what should you look out for when you create an online survey?

Getting customer feedback with online surveys
Cohort analysis – understanding user behavior
Cohort analyses – a quick insight into user behavior
  • Web analytics

Tools like Google Analytics provide store and website operators with extensive data about customers and visitors. Performing an analysis of this information is crucial if you want to accelerate the success of your web project. Examining the database isn’t as easy as it sounds. Cohort analyses are becoming more and more frequent in online marketing to help companies define user behavior and succeed...

Cohort analyses – a quick insight into user behavior
Managed cloud hosting: customized servers
Managed cloud hosting: flexible server structures at the click of a button
  • Know-how

More and more website operators are turning to managed cloud hosting as a solution for their server environment. This option promises flexible scalability of required resources in real time, along with a wide range of services offered by the provider including the installation, maintenance, and protection of the hosting platform. So how does managed cloud hosting work? Find out what services...

Managed cloud hosting: flexible server structures at the click of a button
Web Page tagging—a tried and true web analysis method
Web Page tagging: gathering data through code
  • Web analytics

Those who use Google Analytics know how valuable the data is that this web service is able to deliver. In order to hold your own against the likes of your competition, monitoring your website visitors is an indispensable task. But which techniques make these data gathering tools so useful? We’ll introduce the concept of web page tagging and let you know how it works.

Web Page tagging: gathering data through code
E-commerce in America: flourish online
How e-commerce conquered America
  • Online sales

With online shopping becoming ever more popular and convenient, more and more industries are flourishing in the world of e-commerce. This is partly due to the fact that it’s easier than ever before to build and run a professional web store. But what are most important things to remember when getting into e-commerce? And how can you be successful with little or no experience?

How e-commerce conquered America
What is mobile advertising?
Marketing to go: mobile advertising
  • Online sales

To reach potential customers, any time or place: that’s the vision of all the advertisers who want to get on board with the mobile generation. These days, most of us have our smartphones on us all the time, and savvy marketers can take advantage of this fact to zero in on their target audience and increase the success rate of their adverts. But for every advantage mobile advertising presents,...

Marketing to go: mobile advertising