E-Commerce

Multichannel marketing
  • Online sales

Multichannel, crosschannel, omnichannel – there are many terms for the multi-track form of marketing, but they all mean the same thing to a limited extent. This is why the first concept can be described as the evolutionary precursor of the other two. The “multi” in “multichannel strategy” doesn’t include all channels like omnichannel marketing does. These are not necessarily linked, as is the case...

Tips for successful online store marketing
  • Online sales

You may think that the business model and the product range on offer are the most important success factors for an online store. But what’s the point of an exciting range of products if no potential customers can find their way to the store? Success comes with proper online store marketing methods. Only with the correct strategy and a clever marketing mix comprising of SEO, SEA, social...

Google Shopping Feed
  • Search engine marketing

Google Shopping is one of the most successful online sales platforms around. The products advertised are displayed as ads above the search results. Wondering how to set up Google Shopping for your product? Or perhaps what a good Google Shopping Product Feed looks like and how to optimize it? We’ve got the answers here.

WooCommerce payments
  • CMS

For a smooth checkout experience that appeals to many customers, it is recommended to set up different payment methods in WooCommerce. WooCommerce offers different methods by default but you can add other payment gateways, too. Find out more about available payment gateways, their advantages and disadvantages, and the top WooCommerce payment providers.

Binance Smart Chain
  • Online sales

With low transaction costs and fast processing, Binance Smart Chain has been able to capitalize on Ethereum’s problems and win over developers and users. Here’s how BSC works, what advantages and disadvantages it offers compared to Ethereum, and whether a change at the top of the most popular blockchain networks is imminent.

Live streaming shopping
  • Online sales

Live stream shopping has been a popular e-commerce trend in China for years. Influencers and other brand ambassadors promote products live online and answer questions. Viewers can then buy the product directly through the stream. Keep reading to discover how popular this trend is, how it works exactly, and what live stream shopping software is available.

WooCommerce plugins
  • CMS

Every online store operator needs different functions for their site. If you have built your online store with WooCommerce, numerous WooCommerce plugins – both free of charge and for a cost – offer the possibility to adapt your store precisely to your requirements. We’ll introduce you to the most important WooCommerce plugins for marketing efforts, the buying process, and improved checkout...

WooCommerce pricing
  • CMS

WooCommerce may be free, but that doesn’t mean it incurs no charges. Users who create an online store using the free WordPress plugin WooCommerce will incur a number of WooCommerce charges. To plan costs properly, users should be aware of WooCommerce pricing upfront. Our overview breaks down all the costs – from SSL certificates, to hosting and plugins.

Deleting your Amazon account
  • Social media

Anyone who no longer needs their Amazon account can simply have it deleted by Amazon Support and have their customer data removed. To do this, you need to access your Amazon account via the desktop version of Amazon and request that Support delete it either via the Customer Support or the Privacy section. We’ll explain how to do it step by step.

NFT - Non-Fungible Token
  • Online sales

Pictures, videos, games: in our digitalized world, plenty of objects exist in virtual format. Non-Fungible Tokens (NFT) were created to mark unique objects and assign ownership to them. They are based on blockchain technology and can be traded in a similar manner to cryptocurrency. Read on to find out how NFTs work and how to trade them.