A logo serves as a figurehead for a company or a brand: it symbolizes the corporate identity and leads the target group to create a positive association between image and brand. As a result, every brand and every company should have a suitable logo. When creating your own logo, previous experience in image editing is not necessary – although it is very helpful when turning your concept into your...
Pictures, videos, games: in our digitalized world, plenty of objects exist in virtual format. Non-Fungible Tokens (NFT) were created to mark unique objects and assign ownership to them. They are based on blockchain technology and can be traded in a similar manner to cryptocurrency. Read on to find out how NFTs work and how to trade them.
The NFT trade is booming. There is an increasing number of people collecting the tokens or purchasing them as investments. But when buying NFT, you’ll want to pay attention to a few things, most of all security. Read on to find out where and how to buy NFTs, the types of NFTs available and how to stay safe while shopping for them.
From authentic content to social media to artificial intelligence, today’s online marketing aims to engage users through multi-faceted content. That’s why companies strive to stay up to date and embrace new ideas. We’ll go over which online marketing trends to expect in 2023 along with examples, so you can see how to implement these trends in your own marketing strategy.
What is an NFT and how can you make money with NFTs? Given some of the big NFT sales that have been making headlines lately, these questions are on the minds of many. Anyone can create NFTs and sell them on the many NFT marketplaces out there. We explain how it works and present five possibilities for making money with NFTs.
If a game you purchased on the popular gaming platform wasn’t a hit, you can request a refund and get your money back after a few days. Find out which requirements you have to fulfill to get a refund, which games can be exchanged, and how to apply for a refund on Steam. Our dedicated article holds all the answers. Read on for more.
Contact is established with the potential customer. What now? It would be a big mistake to hand this lead over to the sales department, because those interested are not ready for concrete offers so early on. This is where lead nurturing comes into play: maintaining contacts and further qualifying leads with precisely tailored content
No matter the size of your business, a good customer retention strategy will significantly contribute to your success. There are various strategies and programs that you can adopt to create close connections between your company and customers. Keep reading to find out about the various types of customer loyalty programs, including examples.
Good customer loyalty is exceptionally important for companies as happy, returning customers mean regular income, recommendations, referrals and much more. There are various strategies as to how a company can make its customers loyal on a long-term basis, such as bonus programs and email marketing campaigns. But how does customer loyalty work and why is it important?
The customer lifecycle plays an important role for companies when it come to their marketing plans. The detailed insights into the business relationships with customers are often invaluable, especially for customer relationship management (CRM). What exactly is the customer lifecycle? And what do the typical customer lifecycle stages look like?
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