E-Commerce

Amazon SEO: Simple means to higher sales
Amazon SEO: Improve your Amazon ranking
  • Search engine marketing

Those who want to sell online often can’t avoid going to Amazon with their own online shop. The sales platform is one of the most important e-commerce magnets in the world, which is why good placement in the Amazon search results is highly competitive. Like classic search engine optimization, Amazon SEO has developed into an important success strategy for this reason. If you understand the...

Amazon SEO: Improve your Amazon ranking
Amazon keyword tools for better e-commerce rankings
Amazon keyword tools: the best solutions for Amazon keyword research
  • Search engine marketing

If you want to improve the visibility of your products on Amazon, eBay, or your own online shop, keywords are important clues. If you know how users search for particular products online, then you can use this to your advantage and edit the titles, product descriptions, and so on, appropriately. Amazon keyword tools are helpful and play an increasingly important role – and not only for the biggest...

Amazon keyword tools: the best solutions for Amazon keyword research
How much does a domain cost?
How much does a domain name cost? Tips for planning your budget
  • Domain tips

Whether professional or private, you can gain awareness with your own website. However, in many cases this comes at a price. Besides hosting and web design you also have to consider your Internet address – your domain. But how much does a domain name cost? Find out what factors influence the price.

How much does a domain name cost? Tips for planning your budget
What is good web usability?
Web usability: How user-friendly is your site?
  • Online sales

When building and designing a website, there are numerous points to consider: technical implementation, design, suitable content, and of course, the marketing aspects. All these aspects should have one goal: to optimize website usability. Websites need to be user-friendly in order to be ranked higher by Google and to contribute to the company’s success. If you bear this in mind when designing your...

Web usability: How user-friendly is your site?
How programmatic buying works
What is programmatic buying?
  • Online sales

Online marketing is becoming faster, more precise, and more efficient; this development is especially visible in traditional online advertising mediums, like banners and ads. By enlisting the help of programmatic buying (PB), marketers are able to harness the power of algorithms and mathematics for their campaigns. This allows advertising inventory to be automatically purchased and displayed to...

What is programmatic buying?
Beginner tips for Google AdWords campaigns
5 tips for your first Google AdWords campaign
  • Search engine marketing

Starting your first online marketing campaign is a serious challenge. Alongside e-mail marketing and search engine optimization (SEO), display advertising is a key component of any good online marketing plan. When it comes to running your first Google AdWords campaign, you’ll need a great strategy, sensible planning, and expert know-how to give yourself the best possible chance of success. Here’s...

5 tips for your first Google AdWords campaign
Ads.txt
Ads.txt: what’s the function of the file?
  • Online sales

Ads.txt is meant to help fight a scam in programmatic buying: the scam of domain spoofing. The underlying concept is as simple as it is efficient: publishers are given more control over who can trade their ad space, and control this via a simple text file. We explain what this file is all about, how you can easily create an ads.txt file yourself, and how you can make sure that it’s working as...

Ads.txt: what’s the function of the file?
How does real-time advertising work?
The main participants in real-time advertising
  • Online sales

Many businesses see banner advertising as one of the least appealing and innovative forms of online advertising, but display advertising has continued to develop in recent years. Thanks to real-time advertising and real-time bidding, a new audience can be reached, which advertisers should take advantage of. All it takes is a few milliseconds for lots of components to come together and display...

The main participants in real-time advertising
Google AdWords alternatives
Google AdWords alternatives: the best platforms for effective SEA
  • Search engine marketing

In order to advertise in search engines, most businesses will use Google AdWords. There can be no denying that both SEA and SEO efforts are always geared towards the market leader Google. However, for a healthy marketing mix it also makes sense to look at some Google AdWords alternatives. The likes of Bing, Amazon, Facebook, and more, offer useful platforms for targeted and effective advertising....

Google AdWords alternatives: the best platforms for effective SEA
What is Google AdWords?
What is Google AdWords?
  • Search engine marketing

Google AdWords is the most popular advertising platform for search engine displays. It also offers a portal to advertising space on various third-party sites through the Google Display Network. But how does Google AdWords actually work? How much does Google AdWords cost? And how can Google AdWords help you?

What is Google AdWords?