E-Commerce

SWOT analysis - How to create a positional analysis
What is a SWOT analysis?
  • Web analytics

A SWOT analysis links internal inquiries with environmental analyses. The comparisons of strengths and weaknesses of individual business areas as well as external chances and risks make it possible to position a company in the competitive environment. The goal of such an analysis is to identify potentials and threats. The results of the SWOT analysis are presented in the form of a matrix and...

What is a SWOT analysis?
Google Data Studio for visual data analyses
Google Data Studio: setting the scene with your data
  • Web analytics

Data analysis is a purely theoretical matter for most people. But in order to provide the customer with information, it’s important to be able to visualize sets of data. With Google Data Studio, you can summarize data from different sources into one handy report. Our guide gives you an overview of Google’s latest offering.

Google Data Studio: setting the scene with your data
Cease-and-desist letters in e-commerce
Copyright law in e-commerce
  • Digital law

Legal disputes don’t necessarily have to be settled in court. In many cases, copyright law-related issues can be resolved outside of court using a cease-and-desist letter. In this guide, we provide an overview of what you should include in an official warning as well as a guide to responding to legal warnings.

Copyright law in e-commerce
Information overload – too much advertising?
Information overload in the era of mass media
  • Online sales

Every day we are bombarded with adverts and messages loaded with all sorts of information. And there are those that argue that globalization has meant that the market has become saturated with products. Many consumers feel overwhelmed by the sheer amount of information. This so-called information overload means that consumers take in hardly any adverts anymore. Here you can find out exactly what...

Information overload in the era of mass media
Snapchat marketing for businesses
Snapchat in social media marketing: tips and examples for companies
  • Social media

Social media marketing through Snapchat is something that many companies find challenging. Using the platform for advertising is in many ways quite different compared to other social media campaigns; e.g. on Facebook or Twitter. Successfully implementing a Snapchat campaign requires a comprehensive understanding of the range of functions of the app and as well as its users. We provide some...

Snapchat in social media marketing: tips and examples for companies
Optimizing multilingual websites for search engines
Multilingual websites in e-commerce: international SEO
  • Search engine marketing

If you want your website to gain ground on the international stage, it’s crucial to be able to offer your content in a range of languages. But it takes more than just a good translation to keep all the versions of your site at the top of the search engine results pages. Without adequate SEO measures, your multilingual websites can quickly fall short of the mark.

Multilingual websites in e-commerce: international SEO
Twitter Ads: Advertising on Twitter
Twitter Ads: Twitter for businesses – part 3
  • Social media

Advertising campaigns on social media need to be well organized. As a huge market in which each social media platform follows its own rules, each also requires its own strategies. On Twitter, you advertise with so-called ‘Twitter Ads’. But what exactly are Twitter ads, and what sort of campaigns does Twitter offer? What does the pricing model for advertising on Twitter look like? How can you...

Twitter Ads: Twitter for businesses – part 3
Intelligent search: using the search function
Intelligent search: a user-friendly search bar for your online shop
  • Website creation

For many customers, the search bar is the first port of call when visiting an online shop. It is the most important tool for research and shopping online; something which most e-commerce retailers have been aware of now for quite some time. But a search bar is often not enough. Many retailers choose to use very basic standard solutions, despite the fact that an intelligent search with features...

Intelligent search: a user-friendly search bar for your online shop
Creating a logo: tips and helpful software
Create your own logo: tips for logo design
  • Web design

A logo serves as a figurehead for a company or a brand: it symbolizes the corporate identity and leads the target group to create a positive association between image and brand. As a result, every brand and every company should have a suitable logo. When creating your own logo, previous experience in image editing is not necessary – although it is very helpful when turning your concept into your...

Create your own logo: tips for logo design
Click fraud: how to out fraudulent clicks
How to protect yourself from click fraud
  • Online sales

Every year, click fraud costs the advertising industry billions. An increasing amount of advertising operators have to deal with the fact that their ads often don’t reach their intended targets due to artificially generated clicks through the likes of link farms or bot nets that seek to deplete advertising budgets. We take a closer look at the topic of click fraud and show you some counter...

How to protect yourself from click fraud