E-Commerce

VerpackG – a guide to German packaging law
VerpackG: The new German Packaging Act of 2019
  • Digital law

From 2019, a new packaging law will be enforced in Germany, with implications for international sellers who retail to the German market. Any sellers whose goods come in packaging are required to comply with this new law. The purpose of the law is to make competition fairer and to reduce environmental pollution. The biggest change is that affected companies are required to register centrally. What...

VerpackG: The new German Packaging Act of 2019
Conversational Marketing
What is Conversational Marketing?
  • Online sales

Conversational marketing is a hot topic for SMBs looking to change the way they reach out to new and existing customers. Learn more about how to engage customers on a one-to-one basis and grow your business with a more human approach to marketing.

What is Conversational Marketing?
How does content marketing work?
Content Marketing
  • Search engine marketing

Informative, creative, and adapted to the users’ needs: that’s how all advertising should be. But in reality, it’s a different story. People have grown sick and tired of traditional marketing methods, having developed the ability to ignore even the most aggressive forms of advertising. The solution: offer the customer information and high-quality content in order to transform them from a reader...

Content Marketing
Native advertising: the right context
Native Advertising
  • Online sales

Unlike classic online ads, native ads are designed to be both context-sensitive and target-group oriented. Native advertising usually takes place in an editorial environment. The ads should fit into the natural content as well as possible. The aim is to create attention through a positive user experience and subsequently achieve brand awareness.

Native Advertising
Lead scoring: quality counts
Lead scoring
  • Online sales

Not all leads are the same, something which each marketer will realize sooner or later. It’s not the mass of contacts that make a successful lead management campaign; it’s how they’re categorized. This is where lead scoring comes in. Lead scoring models, used to find out which contacts are the most promising, help to categorize and prioritize all leads so that you can invest your time and energy...

Lead scoring
Lead routing: the sales department takes over
Lead routing
  • Online sales

All steps in the lead management process are aimed at building sustainable customer relationships and bringing products and services to customers in a profitable way. After all measures have been taken in the lead nurturing process to successfully connect the contact and provide them with suitable information tailored to them, the sales department comes into play. When it comes to lead routing,...

Lead routing
How does successful lead management work?
Lead management
  • Online sales

Just as a good gardener provides optimal conditions for every growth phase of their plants, a good online marketer also cultivates their customer relationships, since just one contact with a potential customer is seldom enough to completely convince them about a product. In “lead management”, you accompany an interested party from first contact to a successful conclusion.

Lead management
B2C - Business-to-consumer
B2C: Business-to-consumer
  • Online sales

“B2C“ stands for “Business-to-Consumer” and refers to business relationships between companies and consumers. For example, when customers place an order in an online store, they enter into a business relationship with the respective company. The company enters into a communication relationship with their customers by sending an order confirmation, a newsletter, or recommendations for further...

B2C: Business-to-consumer
Everything you need to know about e-books: e-book formats
Everything you need to know about e-books – part three: e-book formats
  • Online sales

Are you looking to publish an e-book and are searching for the right file format to suit your needs? In the third part of our series on e-books, we’ll be taking a closer look at the most popular e-book formats on the market today, comparing their advantages and disadvantages and helping you to decide which format is the right one for you.

Everything you need to know about e-books – part three: e-book formats
How to create an e-book
Everything you need to know about e-books – part 1: creating an e-book
  • Online sales

The interest in e-books has largely increased in previous years, and modern reading devices with energy-saving ‘e-ink’ display technology have now made the once niche product a mainstream contender. In our multi-part series, we give you tips on creating your own e-book. Welcome to part one: things to consider regarding planning, structure, and publishing.

Everything you need to know about e-books – part 1: creating an e-book