E-Commerce

PSD2
PSD2: What does the Payment Services Directive mean for you?
  • Online sales

When it comes to making payments on the internet, customers favor security and convenience over everything else. The payment process shouldn’t take long and must meet data protection requirements - after all, this is very sensitive data. Regarding PSD2, the EU is presenting a new version of the Payment Services Directive that regulates online payments more thoroughly and promotes competition among...

PSD2: What does the Payment Services Directive mean for you?
Geo-blocking ban
Geo-blocking ban: what’s behind the new EU regulation
  • Digital law

Since April 2018, Netflix and Spotify users have been able to use their accounts across borders in the EU. Thanks to the Portability Regulation, geo-blocking technologies used presently will no longer be permitted. With the geo-blocking regulation in December, the ban will also be extended to e-commerce in December in order to strengthen digital domestic trade in the long term.

Geo-blocking ban: what’s behind the new EU regulation
Attribution models in online marketing
Attribution models
  • Web analytics

Any marketer will tell you that getting your marketing strategy right is the most important thing for businesses online. To reach your potential target group as effectively as possible, it makes sense to have an ideal mix of different advertising channels. But how do you know that you’re spending your marketing budget in the right areas? Which ad channel is the best one for you to invest in? This...

Attribution models
Expired domains – success with abandoned websites
Expired domains – a success story from the US about expired websites
  • Domain news

Buying expired domains can be a profitable business – just look at this example from the US. University graduate, Cameron Harris, was able to earn more than $20,000 with an expired domain. But how did Harris actually make this small fortune? This article reveals what happened.

Expired domains – a success story from the US about expired websites
Desired domain already registered – what next?
Domain already registered? Just buy your desired website address directly from the owner
  • Domain tips

The right domain can be a deciding factor in the success of a web project. If it’s short, concise, and catchy it will stick in the mind of potential visitors. The most popular web addresses are usually already taken by website owners or domain traders, meaning that your desired domain could be unavailable. But this doesn’t mean that you have to start looking for a new name for your web project;...

Domain already registered? Just buy your desired website address directly from the owner
Hyperlink | Definition and examples of use
What is a hyperlink?
  • Web development

Hyperlinks, links from one website to another, are one of the basic elements of the world wide web – the world’s most popular and widely used hypertext system. Hyperlinks are primarily used to navigate the net. But search engine providers use a network of cross-referencing links to determine who links to whom. Hyperlinks are interpreted as recommendations. If a trustworthy website links to another...

What is a hyperlink?
Chrome 56: changes to make the web safer
Google is planning to label unsafe websites in Chrome
  • Search engine marketing

For two years now, Google has been actively promoting SSL encryption for websites. The search engine giant started acknowledging data transfer protection as a ranking factor in 2014, but now wants to go one step further. Users of Google’s browser, Chrome, will soon be actively warned about websites with unsafe data exchanges. This articles explains what the planned changes are and which...

Google is planning to label unsafe websites in Chrome
Buyer personas for optimal targeting
Buyer personas: Getting to know your customers better
  • Web analytics

When it comes to online marketing, data is what counts most today. But what good is the information you have collected and analyzed if you address indefinite groups of people in your messages? It is better to identify the people behind the data set and focus on them. Creating concrete buyer personas helps to better align marketing measures with the target group.

Buyer personas: Getting to know your customers better
The first step: lead generation
Lead generation
  • Online sales

Are you looking for potential customers online? You will soon realize it’s quite a challenge to grab internet users’ attention. Users are becoming more and more sensitive to advertisements and end up deliberately ignoring them. It might seem impossible to establish contact in this way, let alone generate qualified leads. But with the right strategy, and working closely with lead management,...

Lead generation
Second screen for online advertising
Second screen: when one simply isn’t enough
  • Online sales

For many users, one screen is simply not enough. Dubbed by marketers as second screen, this phenomenon describes the new usage patterns of the smartphone generation. What’s meant here concretely is the simultaneous usage of multiple devices. Both television broadcasters as well as advertisers seek to use this advertising channel to their advantage for winning over potential customers. Find out...

Second screen: when one simply isn’t enough