E-Commerce

KPIs in online marketing
Key performance indicators (KPIs) in online marketing
  • Web analytics

In the world of online business there are various performance indicators which are used to measure the success or failure of a business. In the e-commerce and publishing sector, analytical tools enable you to develop various optimization measures based on KPIs as well as allowing you to get the most out of individual pages and campaigns. The tools can be used to uncover any weaknesses and show...

Key performance indicators (KPIs) in online marketing
Tips for successful A/B testing
6 tips for significant A/B tests
  • Web analytics

Your website or online store is finally ready, but you still need to adapt and optimize it. Even small changes, such as the position of a form or CTA buttons, can have a positive impact on your business. Running simple A/B tests enable you to check certain hypotheses and test them accordingly. But if you decide to use A/B testing to help your company succeed, you need more than just the right...

6 tips for significant A/B tests
The best online marketplaces that you should know
Selling online: the top English-speaking online marketplaces
  • Online sales

You want to sell online – but where? If you don’t want to be entirely responsible for your own online shop, then you should offer your products on e-commerce platforms. Aside from the giants Amazon and eBay, there are other interesting online marketplaces that are worth checking out. In this guide, we present some options and show you each of their benefits and drawbacks. In addition to their...

Selling online: the top English-speaking online marketplaces
Spotify Alternatives
Spotify alternatives: a comparison of 6 streaming services
  • Online sales

For music lovers, streaming services are the best option for easily listening to music no matter where you are. But not every streaming service offers the same functions. The little additional offers of each music streaming service are crucial differences when it comes to making a decision. In this article, we describe them in detail.

Spotify alternatives: a comparison of 6 streaming services
Alchemy CMS: the CMS based on Ruby
Alchemy CMS: the open source project based on Ruby on Rails
  • CMS

While most content management systems are based on the PHP scripting language, Alchemy CMS uses a less common but more dynamic programming language: Ruby. There are also countless add-ons available from Ruby on Rails that can help to extend your web framework to create complex projects like company websites or online shops. Find out what makes this intuitive CMS a good bet for beginners.

Alchemy CMS: the open source project based on Ruby on Rails
papaya CMS: content management for professionals
papaya CMS: powerful and accessible
  • CMS

The CMS, papaya, is lauded by its developers as a high performance content management system – a fully justified claim, considering the software’s wide range of smart and powerful functions. But is papaya CMS a viable option for any web project? And what exactly are this program’s strengths and weaknesses?

papaya CMS: powerful and accessible
Optimize your online store with a stock control system
Inventory control in online trading
  • Online sales

An increasing number of orders indicates growing success for your online store. However, the logistical effort increases in line with demand. Without well-planned purchasing and sales as well as solid warehouse structures, the dream of high profits quickly turns into a nightmare. In order to equip your business for higher sales figures, the use of a stock control system is recommended.

Inventory control in online trading
Product photography for your online store
Product photography: the best tips for store owners
  • Online sales

When out shopping, most people actually pick up products to feel their quality, structure, and weight, occasionally even smelling or listening to them. This gives customers the chance of forming an emotional connection with the product, which can then lead to a successful sale. Since an online store cannot offer customers the same experience, quality product photos are instead needed in order to...

Product photography: the best tips for store owners
The most useful Photoshop shortcuts
The most useful Photoshop shortcuts
  • Web design

Endless clicking through the many menus when working with Photoshop is a major disadvantage for users of the photo editing software giant. But thanks to certain Photoshop shortcuts, users have the option of employing keyboard combinations to skip straight to certain actions. We’ve compiled the best of these Photoshop tricks for Windows and Mac OS here.

The most useful Photoshop shortcuts
3D Secure
3D Secure: Mastercard and VISA are becoming more secure
  • Online sales

These days, credit card fraud primarily takes place on the internet. Criminals use hacked information to take advantage of customers, retailers, and banks. In order to make internet purchases more secure, credit card companies like VISA and Mastercard have released a new version of 3D Secure. It is intended to offer more security and convenience - all in accordance with the EU’s PSD2 regulations.

3D Secure: Mastercard and VISA are becoming more secure