‘I think therefore I am’ – René Descartes’ iconic saying, it seems, may only be half true. If you choose to believe neuroscientists like António Damásio and Joseph E. LeDoux, then cognitive and emotional processes play a part in every rational decision. Even clicking the purchase button in an online shop is a decision that has been unconsciously influenced by emotional information. Or at least...Neuromarketing – the way into the consumer’s brain?
Social commerce connects online stores with social media networks to improve sales. In this way, small and medium-sized businesses can expand their customer base and boost revenue. But in order to employ social commerce effectively and develop a long-term strategy, retailers must understand its peculiarities.Social commerce – using social media to increase sales
Server failures can be devastating for businesses, especially if central business areas are controlled by IT systems since the longer the server is down, the costlier is it for the company. This can result in loss of sales and in the worst case, the loss of business or customer data. Here we demonstrate the internal and external sources of danger that can lead to server failure, explain the...Server failure: risks, consequences, countermeasures
E-commerce has been booming for years now, and nowadays, even everyday items like groceries are ordered online. A threat to brick-and-mortar locations? Not necessarily: the ROPO effect shows that local retailers also have the possibility to take advantage of the marketing power of the internet. This is due to the fact that many customers do their research online and the make their final purchase...Brick-and-mortar shopping vs. e-commerce: what’s the ROPO effect?
The right content management system (CMS) is fundamental for every successful web project. Known names, like WordPress or TYPO3, dominate the market, but there are alternative CMSs. With their sleeker yet-still-adequate range of functions, such options often prove to be the better choice. One such example is Contao. The open sources solution wins over users with intuitive user interface, selection...Contao CMS: a sleek alternative to TYPO3
Whether Uber, Airbnb, or Netflix – users are quite enthusiastic about the affordable and easy-to-use platforms and are using them in increasing numbers. Established industries, on the other hand, are becoming increasingly nervous as customers migrate. At the center of the debate is the term "sharing economy". What is behind this term and what are the advantages and disadvantages of the sharing...The sharing economy
Digitized photo albums and music collections are nothing new; for years now, internet users have been able to manage their music and images online. This phenomenon allows us to share our snapshots with friends via social media platforms and listen to our favorite songs while on the go. The paperless office is the workplace equivalent, and although companies seem to be slow to go digital, the...Paperless office: can you really digitize everything?
Breadcrumb navigation helps visitors on your site to better navigate its structure, using selected filters or parent categories. It makes it easier for users to go back one or more steps. In this article, we explain what breadcrumb navigation is, why it is important for a good user experience, and how to implement breadcrumbs ideally in your website.Breadcrumb navigation: What are the advantages?
“Content is King.” The content marketing battle cry is still relevant. However, for a few years now, there has been a slight shift: further back in the past there was nothing but self-developed contributions, today you also have to rely on distributing external content. Content curation has brought about a contemporary form of online marketing, oriented on social media and traditional cultural...Content curation
Use customer journey mapping in order keep track of your customer’s behavior. Only those who qualitatively evaluate customer experiences’ on central contact points, so-called touchpoints, are able to sustainably improve the interaction with their target groups. In just six steps, we’ll show you how to create a customer journey map for optimizing the buying decision process.Customer journey mapping: the company from the customer perspective