E-Commerce

Crisis marketing
Crisis marketing to the rescue!
  • Online sales

Economic crises pose a threat to the existence of many businesses. Irrespective of whether they’re caused by external or company-internal events: don’t freeze your advertising budgets! Instead, go into the offensive. During hard times, company owners should try to reach out to existing clients and customers, develop trust, and motivate them to keep shopping. Crisis marketing necessitates a...

Crisis marketing to the rescue!
Tips for legal certainty for your online store
How to make your online store legally watertight
  • Online sales

In recent years, many online stores found themselves receiving warnings due to not properly adhering to website legalities. Given the growing number of online businesses, it’s not surprising that companies are now springing up, which specialize in identifying legal violations and then fining the operator. Therefore, it’s all the more important to understand the legal basics of your web store to...

How to make your online store legally watertight
SCOR model
The SCOR model: definition and tasks explained
  • Online sales

A supply chain consists of various cross-company process flows. The SCOR model (short for supply chain operations reference) is tasked with analyzing and structuring the various process levels within a supply chain. SCOR optimizes business processes along the value chain and serves as a reference for the analysis, standardization, and coordination of process categories.

The SCOR model: definition and tasks explained
Successful content planning
Focusing on your target market: successful content planning
  • Search engine marketing

To be able to implement all your content marketing goals, you’ll need a well-structured and thought-out editorial plan. By carrying out proper strategic considerations in advance – including topic research and resource planning – you can be sure to create a solid content plan that gives all your editors a clear view of the tasks ahead. By doing so, you can give more weight to your content...

Focusing on your target market: successful content planning
Supply chain management
Supply chain management (SCM): what is it and what does it do?
  • Online sales

Supply chain management aims to improve the efficiency of supply chains between raw material producers, suppliers, and end customers. To synchronize demand and the availability of goods, the flow of goods and information must be logistically planned and organized using innovative technologies. Read on to learn why SCM is important and what its role is in e-commerce.

Supply chain management (SCM): what is it and what does it do?
How does affiliate marketing work?
Online marketing basics: affiliate marketing
  • Online sales

Commission-based business transactions are familiar to most readers when it comes to the real estate or insurance industry: If a broker manages to successfully sell a flat or insurance to a customer, he or she receives a commission. The same principle applies for the classic discipline of online marketing: affiliate marketing. The players here are registered merchants and affiliates, who calculate...

Online marketing basics: affiliate marketing
Referral marketing
Referral marketing: when satisfied customers bring in more customers
  • Online sales

Personal product or service recommendations have a significant influence on purchasers’ decisions. In referral marketing, companies take advantage of this effect. Satisfied customers are motivated to share their experiences and, in doing so, attract new customers. Keep reading to find out how referral marketing works, including real examples and tips.

Referral marketing: when satisfied customers bring in more customers
How can I increase my Alexa rank?
What is the Alexa ranking and how can I improve it?
  • Search engine marketing

The Amazon daughter company Alexa Inc. collects lots of data relating to how often and from where a website is visited, and then builds a ranking list from this data. But for many website operators, the Alexa rank is a bit of a mystery. How does the internet giant actually calculate the ranking, and what exactly does it signify? This digital guide offers the best tips and measures which can all...

What is the Alexa ranking and how can I improve it?
Online payment methods: an overview
Online payment methods in e-commerce
  • Online sales

Thanks to constantly evolving technology, purchasing goods online is becoming ever more convenient, with retailers and service providers alike taking advantage of the internet’s marketing potential. Despite these developments, the risks involved in online transactions remain a major deterrent for many people. That’s why it’s crucial for retailers to provide reliable and secure payment methods in...

Online payment methods in e-commerce
Mobile payment
Mobile payment
  • Online sales

Mobile payment is on the advance worldwide. The leading providers of mobile payment alternatives have also gained a foothold in the United States. However, many Americans are still not convinced by the new technology. We give you an overview of the most frequently used mobile payment apps in the US, their functionality, and security features.

Mobile payment