Digitalization

Hybrid apps – combining the best of web and native apps

Hybrid apps: what distinguishes them from other app formats?

With the ever-increasing use of mobile devices such as smartphones or tablets, it’s no surprise that the number of available applications is also growing and that app development is thriving. But not all apps are the same: over the years, various formats have emerged. One of these is the hybrid app, which combines the strengths of native and web apps. But there are also disadvantages to these...

Premiere Pro alternatives | The best freeware

Premiere Pro alternatives: free video editing software

Adobe Premiere Pro is seen as the professional standard bearer when it comes to digital video editing. That being said, there is a surprising amount of excellent alternatives to Premiere Pro out there, both for semi-professional and private use. Whether you need it for work, social networks, or simply to have a bit of fun, you can read about the best free video editors on offer here.

NGINX vs. Apache: A web server comparison

NGINX vs. Apache: A comparison of the most popular open source web servers

Apache vs. NGINX – while one is said to be bulky and unwieldy, the other is considered slim and high-performance. But can we be this general? In fact, both web servers are based on fundamentally different concepts when it comes to connection management, interpretation of client requests, or configuration options. The range of functions also display clear differences in software alignment. While...

Create your own app | Android and iOs app development

Create your own app – part one: the planning phase

Mobile apps offer us information, entertainment as well as many other purposes and are a part of everyday life for smartphone and tablet users. If you also have an interesting idea for an application, you shouldn’t shy away from creating it: developing an app for iOS or Android isn’t all about programming, there’s much more to it than that. In our series on creating your own app, we’ll take you...

App and usability testing

Create your own app – Part 4: App and Usability Testing

Only a properly functioning application has any chance of success. Programming errors and a poor user experience may cause some users to uninstall the app without a second thought. As a result, extensive app testing prior to publication is vital. Functionality, performance, usability, and other tests serve as quality assurance tools. In addition to manual tests, there are also some automated tests...

How to use prototypes in online marketing

Prototyping in online marketing

Good ideas are a dime a dozen in the start-up scene. Only a few of these are actually realized as many founders fail and lose the money they invested. So why not test before you invest to see whether an idea has a potential future? Prototyping in online marketing is a valuable technique for analyzing a business idea’s market potential in advance, and therefore testing the project’s perspective...

App store ranking for iOS

App Store ranking: create your own app part 6.2

Influencing Apple’s App Store ranking is different to the indexing for Google’s Play Store ranking: app store marketing for iOS applications is governed by different rules regarding keywords. Understanding the different factors that have an influence on Apple’s app ranking can help you in choosing how to present your iOS App and optimize it for the App Store. We’ll guide you through the different...

Create your own app: Google Play ranking ASO

Google Play ranking: create your own app, part 6.1

After publishing an app on the Google Play Store, you’ll need to focus on improving the ranking of your application in the app store’s search results. Applications that receive prominent placing in these search results are likely to receive more user attention – and this usually leads to higher download figures. There are certain specialist strategies that can help your app to place more highly on...

App maker | app development software or DIY app?

Create your own app – part two: app makers

If you want to create your own native mobile app, you’ll need to think about the technical implementation of it. When it comes to classic programming, integrated development environments are useful tools to help make the process easier. But since this requires prior knowledge of software development, many beginners prefer to find an alternative option. The answer for inexperienced users usually...

What is an RSS feed?

Incorporating RSS feeds on your website

The standard RSS format is used on many websites to show news or updates in a compact format. Website visitors have the option of subscribing to RSS feeds in order to see new content without actually having to visit the subscribed website on a regular basis. For content providers, RSS feeds represent an interesting tool for forming connections with their readers. Since information in the RSS...


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