Digitalization

Free website builders: pros and cons

Free website builders: pros and cons

If you want to create your own website, there are a lot of different options available. Free website builders are a way to set up a website quickly and easily for free, with no experience necessary. These sites have built-in templates and intuitive functions that help make your website look professional at no extra cost. So why don’t all companies use them? There are pros and cons to free website...

A Comparison of TV-Sticks

A comparison of TV sticks: Smart TV made simple

TV sticks are used to stream videos, music, or other content and can be found in many modern households. For many owners of an older TV model, they are the cost-effective alternative to a new smart TV. Installing TV sticks is extremely simple: Once the user has connected the device to the TV set and connected to the Internet, streaming can start – either through the stick itself or the device...

How to save a website as a PDF

Free tools for saving websites as PDFs

Those who want to save a website as a PDF can do so with the help of a wide range of programs. But conversions often have their drawbacks: many applications don’t transfer internet content completely true to their original form. Some programs, however, prove that it doesn’t always have to be this way. We present some of the best ones.

Storytelling tools at a glance

Storytelling tools – how digital storytelling works

Good digital storytelling is the focus of new marketing strategies and content design. Stories that are told online should be exciting, vivid, and above all, multimedia-rich. A large number of storytelling tools are now available, which means that multimedia stories can be achieved without the need for in-depth technical knowledge and financial resources. We explain which storytelling tools are...

Screenreader

Screen readers: enabling the blind to work on computers

Many blind and visually impaired people use powerful tools and software to operate computers and use the internet. Screen readers are particularly important, since they can read text content and facilitate navigation. For this to happen, it is important for web content to be as accessible as possible – otherwise it cannot always be read correctly. We explain how screen readers work exactly and...

You've been trumped! Domain grabbing in the US

The digital election: domain grabbing in politics

The internet has completely changed political elections across the world. Online media offers candidates the chance to get closer to their voters, providing an essential communication channel for the electoral battleground. But the freedom of information online means that you’re always susceptible to the dangers of manipulation and slander via anonymous channels. A relatively harmless, but rather...

Information overload – too much advertising?

Information overload in the era of mass media

Every day we are bombarded with adverts and messages loaded with all sorts of information. And there are those that argue that globalization has meant that the market has become saturated with products. Many consumers feel overwhelmed by the sheer amount of information. This so-called information overload means that consumers take in hardly any adverts anymore. Here you can find out exactly what...

The inverted pyramid principle: how it works

The inverted pyramid: how to optimize your writing style for online reader behavior

We read online texts differently to how we read printed newspapers: Online, we quickly skim through the most important paragraphs, filter through the relevant information, and click on the next link. The requirements for a text are clear: information must be easily and quickly found. The most effective way to achieve this is by using the inverted pyramid principle. Our article explains what this...

Admin-C and Tech-C: Whois requirements explained

Owner, Admin-C, and Tech-C: requirements in domain registration

Admin-C, Tech-C, and Zone-C – these roles are all related to domain registration. They represent the important points of contact in domain operations, and their contact details can be found on every Whois entry. But what do these positions actually involve? Who are they filled by? And what rights do the Admin-C, Tech-C, and Zone-C really have?


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