Database

DWH | What is a data warehouse?

Data warehouse systems: get success with big data analysis

More and more businesses are adopting dispositive data with the aim of making strategic decisions shaped by reports, prognoses, and patterns. The database is usually supplied by an information system that functions as a central data repository, separate from a data operating system. This is known as a data warehouse, or a DWH for short. A data warehouse is a modularly built system made up of...

MariaDB vs. MySQL

MariaDB vs. MySQL

MySQL is the most used database management system in the world. This open source software has been available for productive use since 1995 and is generally considered a standard solution for users of relational databases. This could change in the near future. MariaDB, a community-developed fork of MySQL is catching up on its predecessor and is consequently becoming an increasingly attractive...

SQL injection: Fundamentals and safeguards

SQL Injection: Protect your database system

There are daily reports on how security gaps in applications are exploited – because hardly a day goes by without a new gap being discovered or a known gap being closed. One attack method, which has always been based on exploiting such weak points, is called SQL injection. But what is actually hidden behind the malicious database exploitation and how can you protect your database system from it?

How PHP7 speeds up the internet

PHP7 – shorter loading and access time online

Those running dynamic websites that use complex content management systems benefit from quick loading times. In comparison to its predecessors, PHP7 is a new script language that noticeably shortens loading times for pages. This new feature increases both performance as well as user-friendliness for your web presence.

Buyer personas for optimal targeting

Buyer personas: Getting to know your customers better

When it comes to online marketing, data is what counts most today. But what good is the information you have collected and analyzed if you address indefinite groups of people in your messages? It is better to identify the people behind the data set and focus on them. Creating concrete buyer personas helps to better align marketing measures with the target group.

MAMP: the practical software stack for Mac OS X

MAMP: the local development environment for Mac OS X

If you’re developing a website, it’s important to regularly ensure that all the elements function as intended. Although there are no specific tools required for creating a basic info page with static content, it’s not possible to preview a project containing dynamic elements without some additional tools. The simplest solution is to use an all-in-one development environment like MAMP.

PostgreSQL

PostgreSQL: a closer look at the object-relational database management system

The PostgreSQL database management system, also known to many as Postgres, has many decades of development behind it. It originally started as a project at Berkeley University in California. Today, the open source database continues to defy solutions from commercial competitors, since the development team is constantly working on its functionality and performance. But what exactly is PostgreSQL?...

Columnar Database

Columnar Database: The System Explained

Databases are usually based on rows of data. Columnar databases turn this system on its side. Instead of saving each entry one after the other, in a columnar database entries are stored category by category. This results in a decisive speed advantage when working with massive quantities of data. But how exactly does a column-oriented DBMS work?

In-memory databases

In-memory databases: the storage of big data

In-memory databases enable big data to be analyzed and made available in real time. The quick access speeds are made possible by storing the data on the working memory – hence the name in-memory database. Traditional databases, on the other hand, are based on the method of storing data on the hard disk. How do in-memory databases differ from traditional database systems? And what are the go-to...

All about SocialBlade

SocialBlade: social media data on demand

Understanding social media means understanding numbers. While internal tools such as YouTube Analytics provide a lot of numbers, it is not always easy to understand them at first glance. The third-party provider SocialBlade has thus made it their business to prepare and present data from platforms such Instagram, Twitter and YouTube in a clear and concise manner.


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