Content Marketing

How to make a Reel on Instagram
How to make a Reel on Instagram step by step
  • Social media

With Instagram Reels, it’s possible to create short videos with high entertainment value. Reels can be used for advertising, information, or just for pure fun. We explain how to make a Reel on Instagram, which various tools Instagram offers, how you can make your video successful and lots more in this handy how-to guide.

How to make a Reel on Instagram step by step
How to start a podcast
How to start a podcast: These 6 steps will make it happen!
  • Online sales

In 2006, only 22 percent of the adult population in the United States was aware of podcasting, but by 2021, this figure had risen to 78 percent. So if you’re planning to create a podcast, chances are it will get listed to by someone. There are many guides on how to make a podcast yourself. But what does it really come down to? What equipment does it take? A guide.

How to start a podcast: These 6 steps will make it happen!
Successful blogging find your target market
How to find the target audience for your Blog
  • Blogs

There are countless blogs online and thanks to easy and free blogging software, anyone can become an author. In our blogging series, we take you through the basics as you create your own professional blog. After discussing the technical aspects of a blog in part 1, and the importance of finding the right topic in part 2, the next step is to analyze your target market. After all, you can only...

How to find the target audience for your Blog
WordPress blog
How to start a Blog on WordPress
  • Blogs

A WordPress blog is like a diary in digital guise. But how do you create a blog with WordPress? How is a blog hosted? And which domain name is the right one? What are the technical, content, and legal details to consider when setting up a WordPress blog? Read on to find out how you can inspire readers with your content.

How to start a Blog on WordPress
Content delivery networks from a SEO point of view
Content delivery network (CDN) - SEO advantages
  • Search engine marketing

Content delivery networks (CDNs) provide website owners with a global web of servers. Depending on from where a user accesses a website, the closest server will respond and deliver the site’s static content as fast as possible. Although the user will not notice any of this, they undoubtedly benefit from the shorter loading times and optimal availability. Given that loading time and performance are...

Content delivery network (CDN) - SEO advantages
Content marketing – analyzing the results
Content analytics and measuring success right
  • Search engine marketing

Strategic planning, laborious implementation, targeted promotion – anyone looking to make content marketing a sustainable aspect of their advertising campaign has their work cut out. But just because the content is online and has acquired its first likes doesn’t mean that the work is over and it’s time to put your feet up. Long-term monitoring of results and the optimization of individual...

Content analytics and measuring success right
Marketing Mix - An Overview of 4P Marketing
A marketing mix: the right strategies for success
  • Online sales

To best position your products on the market, you need a good marketing strategy. The term ‘marketing mix’ includes all actions taken to market your product. This article will explain this term in detail and introduce available marketing instruments.

A marketing mix: the right strategies for success
The Best Alternatives to Evernote
Alternatives to Evernote: A comparison of digital notebooks
  • Technical matters

Evernote is one of the most popular digital notebooks worldwide. It is characterized by its structured, multifunctional presentation. However, many useful features are included only in the paid premium version. We will show you which comparable programs are available and give you the best alternatives to Evernote.

Alternatives to Evernote: A comparison of digital notebooks
Jekyll: the basic framework for web projects without databases
Jekyll tutorial – all you need to know
  • Blogs

If you want to create a blog or a website, you have numerous options such as website builders or content management systems. However, these complete plans often prove to be far too extensive for many projects. The website generator, Jekyll, which is closely linked to the developer platform, GitHub, proves that simple web presences can also be created with few functions and without a database...

Jekyll tutorial – all you need to know
Nonprofit marketing: Success with social marketing
Nonprofit marketing: marketing for a good cause
  • Online sales

Nonprofit organizations use advertising to successfully market their products. In contrast to profit organizations, however, they are not interested in big money, but in the successful outcome of their social project. Advertising for a good cause – that’s nonprofit marketing. However, there is still competition in this market. Here we explain what nonprofit marketing is, and how to make your own...

Nonprofit marketing: marketing for a good cause