Company Start-Up

Growth hacking: creative growth strategies

Growth hacking: how to grow your company with smart and affordable ideas

In order to get new products or services onto the market, it’s more important than ever before to carve out new, more creative paths to achieve this goal. While search engine optimization and social media marketing have since established themselves as indispensable components of any marketing mix, growth hacking is, for the most part, still in its infancy. This latter term refers to the principle...

Everything you need to know about design patents

Design patents: protecting your design idea

Ever wondered why no products ever have the same shape and ornamentation, even when it comes to everyday items like toilet paper or bottles of beer? The answer lies in design patents. They may be less common than traditional utility patents, copyrights, or trademarks, but design patent applications have led to many high-profile court cases in recent years. But what exactly are design patents, how...

The basics of trademark law

The main points on trademark law and brand protection

It makes sense for companies to protect their brand as early on as possible. This is how they safeguard themselves and their legal department from any troubles, and stop their competition from profiting from their good image and reputation. It’s also worthwhile for young online companies to do the same because the brand name doesn’t just carry prestige, but also security and money. Read on to...


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