Have you ever thought of what kind of role internal linking plays in search engine optimization? Linking individual web pages can be very beneficial for SEO, so this practice shouldn’t be overlooked. Through a meaningful website structure and the correct positioning and number of internal links, websites can increase their search engine ranking.
When should you use a pixel graphic and when is better to employ vector graphics instead? We show you the pros and cons of both of these computer graphics and detail their different applications. Read on here how and make sure your website is always correctly using each graphic form.
What should you do if your perfect .com domain is unavailable? What are the alternatives? New top-level domains provide an answer to these questions. These recently introduced domain extensions give website owners many new, interesting possibilities, meaning you no longer have to rely on the classics like .com, .net, or .uk.
Many website operators fall short when it comes to keeping up with the creation and maintenance aspects of their sites. Despite responsive design, many websites still have loading times that are too long, which can prove off-putting for visitors. Our guide reveals what you can do to optimize the performance of your website.
Just a few years ago, the prospect of paying for goods and services online was unimaginable. But in many industries today internet shopping has overtaken high street retail. As a result, online payment services like PayPal have become very popular, with many customers considering them a decisive factor when shopping online. So how do these payment gateways actually function? We’ll explain this...
Experts consider the open source CMS, Plone, to be one of the best systems for developing web presences for public institutions. This is partly due to the CMS’s high security standards, but also because of its web-accessible nature. Sites set up with Plone CMSs are readily available for users at any time.
Gone are the days of social networks only serving as private contact between friends. Whether you’re an artist, a party, or a company: social media is the ideal way to communicate with fans, members, or customers. However, many start-ups and self-employed people underestimate the effort that goes into a successful business Facebook page.
Many businesses invest a lot of time and money into search engine optimization: spending weeks working on keyword strategies, checking links, and working on the site’s technical framework. But then – nothing happens. This could be because mobile SEO has been neglected. It’s important to remember this vital step, since most searches now come through mobile devices, and Google expects website...
Google AdWords is the most popular advertising platform for search engine displays. It also offers a portal to advertising space on various third-party sites through the Google Display Network. But how does Google AdWords actually work? How much does Google AdWords cost? And how can Google AdWords help you?
The social networking platform, Twitter, has established itself as a social media giant. Public figures, political parties, associations, and businesses all make use of the numerous marketing opportunities this platform offers. Unlike other similar services, Twitter allows direct advertising. Your success mostly depends on your active follower-base which will only grow if you publish informative...