The best WhatsApp alternatives

The best WhatsApp alternatives

 

Invitations to dinner parties; updates about work; an excursion with the college soccer team: if you’re not using WhatsApp, you run the risk of missing out on important information. With more than a billion worldwide users to date, the app is more popular than almost any other on...

 

Perfect out of office message: Examples and templates

How to create the perfect out of office message

 

The out of office message is a crucial part of email communication in the workplace. If you don’t have access to your email, your contacts will want to know when you’ll be back and whether or not you’ll be represented by someone else in your absence. An out of office reply may be...

 

Buyer personas for optimal targeting

Buyer personas: get to know individual customers better

 

In online marketing today, one thing matters most: data, data, data. But what use is all this diverse information that you have been collecting and evaluating if you only use it to address a vague group of people? A better way is to identify the individuals behind the data and...

 

Ancillary copyright for press publishers in Europe

Ancillary Copyright for Press Publishers

 

Upload filters and ancillary copyright are two changes to EU copyright law that will soon be implemented and are viewed with great concern by internet activists and various associations. This is because ancillary copyright law is criticized for restricting freedom of...

 

Upload filters

Upload filters: a danger to free internet content?

 

The redesign of European Union’s copyright laws includes two very controversial acts. What is especially receiving a fair share of criticism though, is the projected commitment of website operators to establish upload filters designed to protect the intellectual property of...

 

Conversational Marketing

What is Conversational Marketing?

 

Conversational marketing is a hot topic for SMBs looking to change the way they reach out to new and existing customers. Learn more about how to engage customers on a one-to-one basis and grow your business with a more human approach to marketing.

 

Domain parking – earning easy money with unused domains

Just because a domain has expired, doesn’t mean it has to be kicked to the curb immediately. It is worth considering turning the internet address into a parked domain for a certain period of time in order to generate advertising revenue. This allows domain owners to bide their time and come up with a new web project for the domain or to find a suitable buyer.

How to avoid problems with the new top-level domains

New generic top-level domains (nTLDs) have been conquering the internet since 2013. Besides abbreviations like .com and .org, and the notorious country codes, website owners now have an even bigger choice of descriptive domain endings. Exercising caution when registering is important, since not every abbreviation is intended for general use. In a worst case scenario, your choice of domain could...

Getting started with WinSCP

With WinSCP, you can safely create your ideal data transfer between your local Windows PC and a web server. The open source software supports all current protocols and its quick and simple installation process provides an experience that’s satisfying for the user. With the choice of two available user interfaces, you can benefit from a clearly laid-out data management system, which includes...

Everything you need to know about the new TLDs (top-level domains)

What should you do if your desired domain has already been taken? The range of available .com or .org domains has gotten smaller over the years. Now there is a solution to this problem: new top-level domains! Instead of using complicated and unclear abbreviations, choose short and concise domains from the new TLDs. Local companies can especially profit from nTLDs.

The right way to deal with spam

Billions of spam e-mails are sent daily. These annoying messages cost time and get on your nerves, especially when malware finds its way onto your computer or private data falls into the wrong hands. Just a few small tricks and a bit of caution when dealing with e-mails can remedy the situation.

The need for a global touch

In today’s globalized world, strong bull markets on the home front simply aren’t enough if you wish to turn your company into a true Unicorn. Branching out into the world is a task that requires understanding and respect for different cultures and their laws. Failing to take such nuances into account may not only turn potential clients and customers off, it can also be the source of other, more...

Website optimization: making WordPress faster

Internet users usually decide within seconds whether they are going to leave or stay on a page. Even for simple WordPress sites, poor loading time is a common problem that causes visitors to hit that ‘back’ button. But fear not! There are several simple tricks and practical plugins that help optimize WordPress performance.

Online payment methods in e-commerce

Thanks to constantly evolving technology, purchasing goods online is becoming ever more convenient, with retailers and service providers alike taking advantage of the internet’s marketing potential. Despite these developments, the risks involved in online transactions remain a major deterrent for many people. That’s why it’s crucial for retailers to provide reliable and secure payment methods in...

Modern web development: the basics

Der Trend in der Webentwicklung führt weg von statischen Webangeboten hin zu interaktiven Inhalten. Auch wenn HTML und CSS nach wie vor das Grundgerüst einer jeden Website darstellen, greifen Webentwickler immer öfter auf serverseitige Programmiersprachen wie PHP zurück, um dynamische Webauftritte zu realisieren. Zudem bieten clientseitige Skriptsprachen wie JavaScript die Möglichkeit, eine...

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