3D Secure

3D Secure: Mastercard and VISA are becoming more secure

 

These days, credit card fraud primarily takes place on the internet. Criminals use hacked information to take advantage of customers, retailers, and banks. In order to make internet purchases more secure, credit card companies like VISA and Mastercard have released a new version...

 

PSD2

PSD2: What does the Payment Services Directive mean for you?

 

When it comes to making payments on the internet, customers favor security and convenience over everything else. The payment process shouldn’t take long and must meet data protection requirements - after all, this is very sensitive data. Regarding PSD2, the EU is presenting a new...

 

Microsoft Exchange 2019

Exchange 2019

 

An update for the mail server: Microsoft has made important improvements to their popular software with Exchange 2019. The focus is now on higher security and improved performance. At the same time, a prominent feature of the previous version has been eliminated. Is it worth...

 

CMS comparison

CMS comparison 2019: The 5 most popular open source systems

 

Range of functions, ease of use, and technical aspects: If you’re searching for the right content management system (CMS) for your website, many factors must be taken into consideration. Worlds lie between a small blog and a huge company website, but sometimes the same system is...

 

Perfect out of office message: Examples and templates

How to create the perfect out of office message

 

The out of office message is a crucial part of email communication in the workplace. If you don’t have access to your email, your contacts will want to know when you’ll be back and whether or not you’ll be represented by someone else in your absence. An out of office reply may be...

 

The best Alexa Skills

Amazon Echo upgrade: the best Alexa Skills

 

So you think Alexa can do a lot? Well, it’s now possible to add even more capabilities to the smart Amazon Echo speaker. If you network it with external providers, you can extend the pre-configured functions with different applications. With Amazon Alexa Skills, Alexa becomes a...

 

Website retargeting: hot on the user’s heels

The biggest challenge facing the e-commerce industry today: turning users who’ve found their way to websites via solid SEO work or ads into paying customers. A number one spot in Google’s search results or the highest click rate with an AdWords campaign means nothing if these don’t lead to conversions. Through retargeting, you can fight against scatter losses by addressing customers who’ve shown...

Tips and examples to help create great 404 pages

When surfing the web, users are often stopped in their tracks by 404 pages. This error message means that the page the user is trying to reach doesn’t exist. Most of these webpages are standardized, but some operators choose to create their own, individual 404 pages. So how do you go about creating a memorable, innovative 404 error page? We’ll take you through the dos and don’ts of making a 404...

Responsive web design, app, or mobile website?

To have a successful web presence, it’s now crucial to be able to reach out to as many users as possible by making your site available on a variety of platforms. This means mobile websites and responsive design are becoming ever-more essential tools for website operators. But with web apps and native apps adding two further possibilities to the mix, deciding which option works best for you can be...

How to set up a website search engine

Usability is a crucial factor when it comes to the success of your online presence. It’s therefore of the utmost importance that users can find their required information easily and without delay. As a website operator, you can make this possible by enabling your visitors to browse your site for specific keywords. Find out more about how to create a custom search engine for your website.

The right marketing mix: online vs. offline

Online or offline advertising: which marketing method should you choose for your business? The answer is both; traditional marketing and online marketing go hand in hand. While print and TV campaigns can get your brand noticed in the public eye, SEO and SEA measures aim to personalize online advertisements to specific user groups. Both types of marketing have their advantages and disadvantages, so...

Malicious software: how to recognize, remove, and prevent malware

Practically every PC user fears Trojan horses and computer viruses. Security is paramount if you are managing sensitive data or setting up a server. You need a comprehensive security concept to protect yourself against insidious malware. It’s helpful to know the different types of malicious software that exist, and how to combat and safely remove them.

Online marketing basics: affiliate marketing

Commission-based business transactions are familiar to most readers when it comes to the real estate or insurance industry: If a broker manages to successfully sell a flat or insurance to a customer, he or she receives a commission. The same principle applies for the classic discipline of online marketing: affiliate marketing. The players here are registered merchants and affiliates, who calculate...

Key performance indicators (KPIs) in online marketing

In the world of online business there are various performance indicators which are used to measure the success or failure of a business. In the e-commerce and publishing sector, analytical tools enable you to develop various optimization measures based on KPIs as well as allowing you to get the most out of individual pages and campaigns. The tools can be used to uncover any weaknesses and show...

Marketing basics: data management platforms

A data management platform (DMP) stores and organizes user data to use for marketing purposes. The supply-side platform and the demand-side platform use this information on the ad exchange to tailor ads in real time, allowing companies to reduce losses and ensuring ads reach their target market. Learn more about DMPs here.

How to use FileZilla: a tutorial on the popular FTP client

FileZilla is considered to be a standard software for transferring data between locally connected computers and online servers. The network protocol is able to transfer via FTP and its encrypted variants, SFTP and FTPS. We’ve created an overview of the client program’s features and break down the details of this program from installation to data transfer.

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