Conversational Marketing

What is Conversational Marketing?

 

Conversational marketing is a hot topic for SMBs looking to change the way they reach out to new and existing customers. Learn more about how to engage customers on a one-to-one basis and grow your business with a more human approach to marketing.

 

Ancillary copyright for press publishers in Europe

Ancillary Copyright for Press Publishers

 

Upload filters and ancillary copyright are two planned changes to EU copyright law that are viewed with great concern by internet activists and various associations. This is because ancillary copyright law is criticised for restricting freedom of communication on the Internet,...

 

VerpackG – a guide to German packaging law

VerpackG: The new German Packaging Act of 2019

 

From 2019, a new packaging law will be enforced in Germany, with implications for international sellers who retail to the German market. Any sellers whose goods come in packaging are required to comply with this new law. The purpose of the law is to make competition fairer and to...

 

The best Alexa Skills

Amazon Echo upgrade: the best Alexa Skills

 

So you think Alexa can do a lot? Well, it’s now possible to add even more capabilities to the smart Amazon Echo speaker. If you network it with external providers, you can extend the pre-configured functions with different applications. With Amazon Alexa Skills, Alexa becomes a...

 

WordPress Gutenberg

WordPress Gutenberg: What does the new editor do?

 

The upcoming version 5.0 of WordPress will use the Gutenberg editor to make some changes to how articles are created. Gutenberg uses “blocks” instead of HTML and CSS. The act of creating an article has a playful element, with the author assembling their articles block by block....

 

Upload filters

Upload filters: a danger to free internet content?

 

The planned redesign of European Union’s copyright laws includes two very controversial acts. What is especially receiving a fair share of criticism though, is the projected commitment of website operators to establish upload filters designed to protect the intellectual property...

 

Software quality assurance: module tests

Module tests are one of the most effective methods of identifying as many errors in the source code as possible early on in the software development process. The special feature: the smallest isolatable components of a program are placed in a neutral test environment. If errors appear, it’s obvious they are occurring in the module being tested, which makes them easy to correct.

Learning how to code: the basics

Welcome to the digital age: every day the average American spends hours looking at smartphone screens and PC monitors. But most still lack even a basic understanding on how the programs affecting their everyday life work. If you think you may fit into this demographic, don’t worry: thanks to online courses, videos tutorials, and supportive internet communities, it’s never been easier to learn...

Golang: the simple programming language from Google

Google is best known for its search engine, but also for services like AdWords, Maps, or Gmail. Since 2012, the mega-corporation has had its own programming language in its product range: Go. Also known under the name Golang, it has drawn attention to itself through its simplicity. But how does it differ from established representatives like C++ or JavaScript? And when does it make sense to...

Inventory control in online trading

When the orders start stacking up, that’s when you know your efforts have paid off and your webstore project is finally getting off the ground. However, attempting to keep up with the demand whilst carrying out transactions and shipment manually could ultimately prove disastrous for your company. Avoid the logistical nightmare by implementing a well-planned, solid structure for your purchases and...

1Password alternatives: the best password managers

Password managers are extremely practical tools to help remember the passwords for the many online accounts you may have. They usually work via browser extensions or desktop apps, and are available across most operating systems. Among the many password managers, 1Password has established itself as a solid tool for many users. However, 1Password is relatively expensive and there are doubts about...

Optimal password protection: how to choose a strong password

It only takes a few seconds for a hacker to gain access to your private data without you having any idea. More often than not, a password is the only means of protection when logging into online services; and if it is too obvious, it will not prove too much of a challenge for criminals to crack. There are numerous options to increase password security.

Kibana dashboard tutorial for beginners

If large amounts of data have to be indexed and structured, the license-free engine, Elasticsearch, is a popular solution. The Kibana web interface is often used to present the processed data in an appealing form. Together with Elasticsearch and Logstash, this forms the so-called ELK stack. In our Kibana tutorial, we explain step by step how to get the server application Kibana up and running and...

NGINX tutorial: the basic commands and configurations

Nginx is very different from traditional server software such as Apache in the way that it responds to client requests and the fact that it also involves configuration changes. In this nginx tutorial you can learn how to make changes without having to restart the web server software as well as how to set up a simple proxy server for images in just a few steps.

Jenkins: Tutorial for the CI-Tool

Continuous integration can improve the work of software development: fewer errors and more efficient, continuous integration. But this requires a simple yet comprehensive tool. That's why we're introducing Jenkins. This software makes it easier for you to work with automatic builds and individual pipelines. Our Jenkins tutorial will help you along the way!

Lead routing

All steps in the lead management process are aimed at building sustainable customer relationships and bringing products and services to customers in a profitable way. After all measures have been taken in the lead nurturing process to successfully connect the contact and provide them with suitable information tailored to them, the sales department comes into play. When it comes to lead routing,...

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