Among some of the new vocabulary that has entered our lexicon over the past few years are words like ‘likes’, ‘followers’, and ‘to google’. For those working in marketing, these terms have become a new type of virtual currency, and they are minted, traded, and evaluated on the world’s largest social media platform, Facebook. But there’s more to success in Facebook marketing than merely collecting...8 tips for success with Facebook marketing
Google is accountable for over 80% of search engine searches in the USA, making it by far the most popular search engine. It’s therefore of the utmost importance for owners of commercial internet projects to have their website ranking as highly as possible in the search results. It’s definitely worth taking into consideration the many different factors that influence Google’s rankings.Google ranking factors
With a little search engine optimization (SEO), online retailers can greatly increase their reach —optimizing your online store for Google really makes sense. Many online retailers offer construction kits that you can use to set up your online store according to SEO criteria. By adhering to these guidelines your online store will be listed higher in the Google search results in no time.Optimize your online store: improve your Google ranking with SEO
Search engine optimization and search engine advertising aims to increase the visibility of a website, gain more visitors, and generate conversions. These two components of search engine marketing (SEM) should not be viewed as two completely distinct features. Only with the right mix of SEO and SEA is it possible to achieve synergy in search engine marketing and, as a result, sustainably increase...Synergy in search engine marketing: how to find the right SEO-SEA mix
Search engine marketing (SEM) is one of today’s most important online marketing channels. But what exactly is search engine marketing? And how do its subcomponents SEO and SEA vary from one another? By adhering to fundamental marketing measures for web searches, website operators are able to optimize strategic aspects of their websites, thereby gaining more visitors and enhancing their web...What is search engine marketing (SEM)?
Say goodbye to dedicated server hosting. The future belongs to the cloud. Still not sure if you should make the switch to flexible Cloud hosting? These four arguments for a contemporary web hosting strategy illustrate how you can achieve effective IT requirements for a competitive business.Four reasons to switch to cloud hosting
For many, the cloud is a place where private documents, music, pictures, or videos can be stored and exchanged online. Understanding the different technological aspects of these services, however, proves to be a cloudy venture for many. Did you know, for example, that, in addition to many other things, online stores and websites can also be hosted in the cloud?Cloud Hosting: a reputation worth defending