Web Page tagging—a tried and true web analysis method
Web Page tagging: gathering data through code
  • Web analytics

Those who use Google Analytics know how valuable the data is that this web service is able to deliver. In order to hold your own against the likes of your competition, monitoring your website visitors is an indispensable task. But which techniques make these data gathering tools so useful? We’ll introduce the concept of web page tagging and let you know how it works.

Web Page tagging: gathering data through code
E-commerce in America: flourish online
How e-commerce conquered America
  • Online sales

With online shopping becoming ever more popular and convenient, more and more industries are flourishing in the world of e-commerce. This is partly due to the fact that it’s easier than ever before to build and run a professional web store. But what are most important things to remember when getting into e-commerce? And how can you be successful with little or no experience?

How e-commerce conquered America
What is mobile advertising?
Marketing to go: mobile advertising
  • Online sales

To reach potential customers, any time or place: that’s the vision of all the advertisers who want to get on board with the mobile generation. These days, most of us have our smartphones on us all the time, and savvy marketers can take advantage of this fact to zero in on their target audience and increase the success rate of their adverts. But for every advantage mobile advertising presents,...

Marketing to go: mobile advertising
Index management with the robots.txt file
Index management with robots.txt files
  • Technical matters

With the file, robots.txt, website operators are able to greatly influence which portions of their web projects are able to be read by search bots. In addition to HTML meta tags, redirects, and canonical tags, this seemingly insignificant text file located in the domain’s root directory is an important tool for index management. We’ve laid out how robot.txt files are built and what website...

Index management with robots.txt files
Top-level domain, .web, sold for a record-breaking sum
.web sold to Nu Dot Co – for 135 million US dollars
  • Domain news

How much is the top-level domain .web worth to the US company, Nu Dot Co? $135 million to be precise! The auction that took place in July 2016 saw ICANN take home a record-breaking sum for the popular generic top-level domains (gTLD). There were seven other competitors in the running for the sought-after .web domain: Google, Donuts, Afilias, Radix, Schlund Technologies, Vistaprint, and Web.com.

.web sold to Nu Dot Co – for 135 million US dollars
Web App Of The Week: WhatTheFont
Web app of the week: WhatTheFont
  • Web design

The WhatTheFont tool from MyFonts allows you to find the web fonts you love. The latest winner of our ‘Web App of the Week’ series, this free tool identifies typefaces based on the nuances in their own, unique designs. All you need is a screenshot of some sample text; WhatTheFont does the rest for you.

Web app of the week: WhatTheFont
Exclusive top-level domains
Exclusive new top-level domains: background and examples
  • Domain extensions

The options for new web addresses with the traditional domain endings like .com, .org, or .net are all but exhausted. Often, companies have to be either very creative or prepared to part with a lot of money in order to land an internet address that really represents their identity and values. These new top-level domains are designed to improve this situation and revolutionize the World Wide Web’s...

Exclusive new top-level domains: background and examples
ExpressionEngine – the flexible CMS
ExpressionEngine – a CMS designed for designers
  • CMS

ExpressionEngine from EllisLab markets itself as ‘the most powerful and flexible content management system’. Are they right? Brands like Nike, Apple, and the BBC seem to think so. In this CMS review, we’ll take a look at ExpressionEngine’s features, extensions, SEO, pricing, and more, to help you decide if this fee-based content management system is right for you.  

ExpressionEngine – a CMS designed for designers
Ad exchanges: what you need to know
Advertise online with ad exchanges
  • Online sales

The advertisements you see online aren’t just chosen at random. Many extensive processes and procedures have gone into even the simplest of banner advertisements. The user doesn’t notice any of this thanks to real-time advertising, which takes a few milliseconds to decide which company can have their advertisement on the website. Ad exchanges are the central contact for advertisers and website...

Advertise online with ad exchanges
You've been trumped! Domain grabbing in the US
The digital election: domain grabbing in politics
  • Domain news

The internet has completely changed political elections across the world. Online media offers candidates the chance to get closer to their voters, providing an essential communication channel for the electoral battleground. But the freedom of information online means that you’re always susceptible to the dangers of manipulation and slander via anonymous channels. A relatively harmless, but rather...

The digital election: domain grabbing in politics