Ever wondered why no products ever have the same shape and ornamentation, even when it comes to everyday items like toilet paper or bottles of beer? The answer lies in design patents. They may be less common than traditional utility patents, copyrights, or trademarks, but design patent applications have led to many high-profile court cases in recent years. But what exactly are design patents, how...Design patents: protecting your design idea
Today you launch your website and tomorrow you’re ranked at the top of the list of search results? This is every website operator’s dream, but it’s sadly not that easy. SEO is an effective and sustainable marketing method, but it takes a while before the success starts to show. Some marketers use black hat SEO techniques to accelerate this process and in doing so are taking a big risk.SEO basics: what is black hat SEO?
IP addresses are essential for modern digital communication. They are the 'connection numbers' of all devices in the network and this is why they are one of key foundation elements of the internet as well as other networks. Communication is based on a common 'language': the internet protocol. But what exactly is a floating IP and what is it used for? What is the difference between a floating IP of...What is a floating IP?
Microblogging is a form of blogging that involves publishing short, quick-to-the-point messages. A variety of apps and websites use microblogging and thereby attract millions of users. But what is behind the immense success of microblogging platforms? An introduction to the most popular and widely-used microblogging services and how to use them.Microblogging: a new way to blog
Until recently, content management systems (CMS) and online shop solutions have been developing separately from one another, each with its own set of strengths. But the recently-developed umbrella term ‘content commerce’ shows that a merger is taking place, in which differences between both applications are becoming more and more blurred. How does this trend influence the development and the...CMS or shop software: what’s the difference?
Adobe Premiere Pro is seen as the professional standard bearer when it comes to digital video editing. That being said, there is a surprising amount of excellent alternatives to Premiere Pro out there, both for semi-professional and private use. Whether you need it for work, social networks, or simply to have a bit of fun, you can read about the best free video editors on offer here.Premiere Pro alternatives: free video editing software
The process takes place rather quietly and unnoticed, but then again, voice search is becoming more and more important for search engines – and also for SEO. Changes in user behavior and the first adjustments in search algorithms that take this trend into account are already noticeable. Future-oriented SEO starts right now with voice search optimization. Get to know the most important voice...Optimizing websites for voice search – future-oriented SEO
A rewrite engine is a component of the web server software that allows website operators to internally rewrite URLs or to redirect them to external URLs. The most popular rewrite engine is mod_rewrite for the Apache HTTP server, but other web servers also offer similar functions. We show you how URL rewriting works in different web servers.What is a rewrite engine?
The practice of exploiting misspelled variants of popular websites for personal gain is known as typosquatting. Users who incorrectly enter URLs into a browser’s search bar may be getting more than what they’ve bargained for and end up on a squatted domain. We’ll show you how typosquatters exploit the simple workaday mistakes of internet users and how website operators and their visitors can...Typosquatting — the devil is in the detail