Exclusive top-level domains
Exclusive new top-level domains: background and examples
  • Domain extensions

The options for new web addresses with the traditional domain endings like .com, .org, or .net are all but exhausted. Often, companies have to be either very creative or prepared to part with a lot of money in order to land an internet address that really represents their identity and values. These new top-level domains are designed to improve this situation and revolutionize the World Wide Web’s...

Exclusive new top-level domains: background and examples
ExpressionEngine – the flexible CMS
ExpressionEngine – a CMS designed for designers
  • CMS

ExpressionEngine from EllisLab markets itself as ‘the most powerful and flexible content management system’. Are they right? Brands like Nike, Apple, and the BBC seem to think so. In this CMS review, we’ll take a look at ExpressionEngine’s features, extensions, SEO, pricing, and more, to help you decide if this fee-based content management system is right for you.  

ExpressionEngine – a CMS designed for designers
Ad exchanges: what you need to know
Advertise online with ad exchanges
  • Online sales

The advertisements you see online aren’t just chosen at random. Many extensive processes and procedures have gone into even the simplest of banner advertisements. The user doesn’t notice any of this thanks to real-time advertising, which takes a few milliseconds to decide which company can have their advertisement on the website. Ad exchanges are the central contact for advertisers and website...

Advertise online with ad exchanges
You've been trumped! Domain grabbing in the US
The digital election: domain grabbing in politics
  • Domain news

The internet has completely changed political elections across the world. Online media offers candidates the chance to get closer to their voters, providing an essential communication channel for the electoral battleground. But the freedom of information online means that you’re always susceptible to the dangers of manipulation and slander via anonymous channels. A relatively harmless, but rather...

The digital election: domain grabbing in politics
Your own knowledge base with wiki software
Your own knowledge base wiki software
  • CMS

Do you ever find yourself grabbing your smartphone mid-conversation to look something up on Wikipedia? Since the boom in mobile technology, instant access to information has become a part of everyday life, and Wikipedia is the most prominent knowledge bank of all, demonstrating the possibilities of this slimmed down CMS. But how exactly do you go about creating a wiki?

Your own knowledge base wiki software
The basics of trademark law
The main points on trademark law and brand protection
  • Digital law

It makes sense for companies to protect their brand as early on as possible. This is how they safeguard themselves and their legal department from any troubles, and stop their competition from profiting from their good image and reputation. It’s also worthwhile for young online companies to do the same because the brand name doesn’t just carry prestige, but also security and money. Read on to...

The main points on trademark law and brand protection
Web app of the week: CA App Synthetic Monitor
CA App Synthetic Monitor: speed test for your website
  • Web development

In this week’s edition of our web app of the week, we’ll be taking a closer look at the CA App Synthetic Monitor. This website tester checks the loading time of any web project from several server locations worldwide in seconds using nothing more than a URL. We’ll analyze how this app works and the importance of website speed to the success of your online project.

CA App Synthetic Monitor: speed test for your website
Display advertising vs. real-time advertising (RTA)
Display advertising/display marketing vs. real-time advertising (RTA)
  • Search engine marketing

Banner ads and other forms of display marketing have been proven to be effective marketing strategies for products and services online. The new practice in this field is real-time advertising (RTA) and its real-time bidding (RTB) approach. This new strategy carries out an automated bidding war in milliseconds to decide which ad will be displayed. But how does it differ from traditional display...

Display advertising/display marketing vs. real-time advertising (RTA)
Web app of the week: Paletton
Web app of the week: Paletton
  • Web design

Are you on the lookout for a harmonious color scheme for your website, presentation, or infographic? The color scheme designer Paletton offers exactly that. With our web app of the week you can create complementary color palettes and export them as style sheets or Swatch file for Photoshop in next to no time.

Web app of the week: Paletton
Finding the best time to send newsletters
E-mail marketing: the best time to send newsletters
  • E-mail marketing

When do you read your e-mails? In the morning over a coffee, on the train en route to work, or even stretched out on the sofa in the evening? The question sounds odd – but it’s one that plagues marketers for hours when choosing a delivery strategy for newsletters. The send time and frequency of newsletters are closely connected to the open and click rate – and so play a key role in the success of...

E-mail marketing: the best time to send newsletters