Shop system or CMS – what’s the difference?
CMS or shop software: what’s the difference?
  • CMS

Until recently, content management systems (CMS) and online shop solutions have been developing separately from one another, each with its own set of strengths. But the recently-developed umbrella term ‘content commerce’ shows that a merger is taking place, in which differences between both applications are becoming more and more blurred. How does this trend influence the development and the...

CMS or shop software: what’s the difference?
What are the benefits of IPv6?
IPv6: All about the new internet standard
  • Know-how

IPv6 is the newest version of the internet protocols, and should overcome the central issues of its predecessors. Included in these issues is the impending shortage of IPv4 addresses as well as the violation of the end-to-end principle by the strict separation of public and private IPs. This article gives an overview of the functions of IPv6 as well as the structure and distribution of address...

IPv6: All about the new internet standard
What is gzip and what are the program’s advantages?
What is gzip? – the compression tool in focus
  • Know-how

If you want to optimize your website in terms of performance and usability, you need to know a thing or two about compression. Whether it’s the HTML pages, the embedded media content, or CSS and JavaScript files: Compressing data doesn’t just save valuable web space, but also improves your website’s average loading time. A useful tool is gzip, a compression process, which all current web servers...

What is gzip? – the compression tool in focus
Premiere Pro alternatives | The best freeware
Premiere Pro alternatives: free video editing software
  • Web design

Adobe Premiere Pro is seen as the professional standard bearer when it comes to digital video editing. That being said, there is a surprising amount of excellent alternatives to Premiere Pro out there, both for semi-professional and private use. Whether you need it for work, social networks, or simply to have a bit of fun, you can read about the best free video editors on offer here.

Premiere Pro alternatives: free video editing software
Voice search optimization for your website
Optimizing websites for voice search – future-oriented SEO
  • Search engine marketing

The process takes place rather quietly and unnoticed, but then again, voice search is becoming more and more important for search engines – and also for SEO. Changes in user behavior and the first adjustments in search algorithms that take this trend into account are already noticeable. Future-oriented SEO starts right now with voice search optimization. Get to know the most important voice...

Optimizing websites for voice search – future-oriented SEO
Raspberry Pi alternatives: Single board computers to check out
Four current Raspberry Pi alternatives: Single board computers by comparison
  • Know-how

Raspberry Pi is the first choice for do-it-yourselfers around the world when it comes to single-board computers: It’s small, cheap, and meets most server and media center requirements. But more and more manufacturers are putting their own mini-computers on the market: Raspberry Pi alternatives want to set themselves apart with lower prices, more powerful hardware, or edgy and exceptional features....

Four current Raspberry Pi alternatives: Single board computers by comparison
What is a rewrite engine?
What is a rewrite engine?
  • Technical matters

A rewrite engine is a component of the web server software that allows website operators to internally rewrite URLs or to redirect them to external URLs. The most popular rewrite engine is mod_rewrite for the Apache HTTP server, but other web servers also offer similar functions. We show you how URL rewriting works in different web servers.

What is a rewrite engine?
How to protect your domain from typosquatting
Typosquatting — the devil is in the detail
  • Domain tips

The practice of exploiting misspelled variants of popular websites for personal gain is known as typosquatting. Users who incorrectly enter URLs into a browser’s search bar may be getting more than what they’ve bargained for and end up on a squatted domain. We’ll show you how typosquatters exploit the simple workaday mistakes of internet users and how website operators and their visitors can...

Typosquatting — the devil is in the detail
What are advertorials?
Advertorials – The king of native advertising
  • Online sales

Native advertising is the new buzzword in marketing. But not everyone correctly understands how advertorials and other native advertising work. Advertorials should not be confused with flat advertisements: As an advertiser, you have to stick to certain game rules. An advertorial should not only fit in with its editorial environment, but also needs to lay all its cards on the table – Two words:...

Advertorials – The king of native advertising
SEO Update: 2016 ranking factors according to Searchmetrics
SEO ranking factors 2016: the Searchmetrics study at a glance
  • Search engine marketing

With the annual correlation study on the topic of ranking factors, Searchmetrics has been taking care of the SEO sector since 2012. The prominent search and content performance platform also presents the most important findings each year in Google rankings – this comes in the form of general ranking factors and rank correlations. We have summarized the key learning points of the 2016 study for...

SEO ranking factors 2016: the Searchmetrics study at a glance