How to protect your domain from typosquatting
Typosquatting — the devil is in the detail
  • Domain tips

The practice of exploiting misspelled variants of popular websites for personal gain is known as typosquatting. Users who incorrectly enter URLs into a browser’s search bar may be getting more than what they’ve bargained for and end up on a squatted domain. We’ll show you how typosquatters exploit the simple workaday mistakes of internet users and how website operators and their visitors can...

Typosquatting — the devil is in the detail
What are advertorials?
Advertorials – The king of native advertising
  • Online sales

Native advertising is the new buzzword in marketing. But not everyone correctly understands how advertorials and other native advertising work. Advertorials should not be confused with flat advertisements: As an advertiser, you have to stick to certain game rules. An advertorial should not only fit in with its editorial environment, but also needs to lay all its cards on the table – Two words:...

Advertorials – The king of native advertising
SEO Update: 2016 ranking factors according to Searchmetrics
SEO ranking factors 2016: the Searchmetrics study at a glance
  • Search engine marketing

With the annual correlation study on the topic of ranking factors, Searchmetrics has been taking care of the SEO sector since 2012. The prominent search and content performance platform also presents the most important findings each year in Google rankings – this comes in the form of general ranking factors and rank correlations. We have summarized the key learning points of the 2016 study for...

SEO ranking factors 2016: the Searchmetrics study at a glance
Archiving and Compression Using Linux
Archive and compress data using Linux
  • Tools

Archiving and compressing data adds security and stability to systems. For Linux and other Unix-like systems, there are countless free programs that can be used to help create and unpack files via the command line that are unaltered or compressed. One of the classic packing programs for Linux is tar. Even today, the tool is considered to be one of the most important archiving tools, especially for...

Archive and compress data using Linux
Nagios – an overview of all network processes
Nagios: the standard server for monitoring IT infrastructure
  • Tools

IT departments are not to be envied: all devices, servers, databases, etc., must not only be integrated into the network, but also work at any time. In order to prevent any problems that might arise in advance, Nagios is the monitoring tool you need in your standard IT repertoire. What makes the open source solution so special and what are the alternatives?

Nagios: the standard server for monitoring IT infrastructure
Banner blindness: explanation and impact
What effect does banner blindness have on online marketing?
  • Online sales

Advertising banners, pop-ups, and similar ad formats are not popular within the internet community. The user consciously as well as unconsciously ignores this kind of advertisement while surfing the web with more and more internet-savviness, as well as being increasingly wary of untrustworthy fake dialog boxes. This phenomenon is known as 'banner blindness', which was identified by Benway and Lane...

What effect does banner blindness have on online marketing?
Personal branding: make yourself a brand
Personal branding: how to market yourself online
  • Online sales

The principle of self-marketing is best known as a tool used by celebrities. But while almost all of us post regular photos and updates on social networks, only some are using these tools to create an image for themselves as a means of helping their career. This process is known as personal branding. But how do you set about building a brand for yourself? Our introduction to personal branding will...

Personal branding: how to market yourself online
SEO basics: link building tips for good page ranking
SEO basics: link building—the right external links
  • Search engine marketing

Despite the radical change Google Penguin brought to the function of search engines, a website’s link structure still remains an important component of search engine optimization. Gone are the days where websites were able to increase their ranking through the dubious practices of link farming and using expired domains. Nowadays, organic link building is the best method for improving a site’s...

SEO basics: link building—the right external links
AdWords – Advertising Guidelines at a Glance
The AdWords Advertising Guidelines at a Glance
  • Search engine marketing

Anyone who advertises with Google AdWords must follow certain guidelines. In addition to content, these guidelines define unauthorized practices as well as editorial and technical requirements. If an ad does not satisfy these requirements, it is automatically rejected by the system. This article provides an overview of what to look for when creating an advertising campaign.

The AdWords Advertising Guidelines at a Glance
What is influencer marketing?
Influencer marketing: finding authentic brand ambassadors
  • Social media

Some are presenting beauty products on YouTube, others are sharing health tips on Instagram: (video) bloggers are the biggest new opinion makers online and have a huge influence over their fans and followers. The fact that their posts often feature links to shops and brands is no coincidence. Companies use influencers with a strong online presence to promote their brand or products to a built in...

Influencer marketing: finding authentic brand ambassadors