Testing-Tools: a guide to A/B testing programs
Testing-Tools: The best applications for A/B testing
  • Web analytics

Website optimization is more than just SEO: throughout your efforts to optimize your own website for Google etc., you should not lose sight of the actual person who is visiting the site. Factors such as usability, design, and content are critical when it comes to achieving the desired conversions. Anyone who does not want to be restricted to a single version from the beginning can use A/B testing...

Testing-Tools: The best applications for A/B testing
Cease-and-desist letters in e-commerce
Copyright law in e-commerce
  • Digital law

Legal disputes don’t necessarily have to be settled in court. In many cases, copyright law-related issues can be resolved outside of court using a cease-and-desist letter. In this guide, we provide an overview of what you should include in an official warning as well as a guide to responding to legal warnings.

Copyright law in e-commerce
Information overload – too much advertising?
Information overload in the era of mass media
  • Online sales

Every day we are bombarded with adverts and messages loaded with all sorts of information. And there are those that argue that globalization has meant that the market has become saturated with products. Many consumers feel overwhelmed by the sheer amount of information. This so-called information overload means that consumers take in hardly any adverts anymore. Here you can find out exactly what...

Information overload in the era of mass media
Snapchat marketing for businesses
Snapchat in social media marketing: tips and examples for companies
  • Social media

Social media marketing through Snapchat is something that many companies find challenging. Using the platform for advertising is in many ways quite different compared to other social media campaigns; e.g. on Facebook or Twitter. Successfully implementing a Snapchat campaign requires a comprehensive understanding of the range of functions of the app and as well as its users. We provide some...

Snapchat in social media marketing: tips and examples for companies
HTTP 503: how to fix website errors
HTTP 503 (Service Unavailable): meaning and troubleshooting
  • Technical matters

It’s very likely that you’ve stumbled on the 'HTTP Error 503 The service is unavailable' notification or something similar during your daily browsing. The error message appears whenever a web server can’t display the website that the user is trying to access. There are many reasons for these notifications, just as there are many solutions. It’s your responsibility as the website operator to...

HTTP 503 (Service Unavailable): meaning and troubleshooting
Social Plugins | boost interactivity on your website
Social plugins: expand your outreach on Facebook, Twitter, Pinterest, et al.
  • Social media

Link your online project with your social media presence and enable cross-site interactions with the help of social plugins. By enabling like, share, and comment functions, website owners can increase the outreach of text posts, images, and videos exponentially, thanks to the ever-growing social media user base. Implementing social media plugins into your website can help you transform visitors...

Social plugins: expand your outreach on Facebook, Twitter, Pinterest, et al.
What is a root server? Definition and background
What is a root server? Definition and mechanics
  • Know-how

When you call up a website, the entered domain first needs to be turned into an IP address and read out from the browser so that the page can finally appear in the browser. This process is known as name resolution. Here, the root name server or (DNS) root server in the domain name system plays a key role. But what is a root server? And what exactly goes on when they receive requests for...

What is a root server? Definition and mechanics
Optimizing multilingual websites for search engines
Multilingual websites in e-commerce: international SEO
  • Search engine marketing

If you want your website to gain ground on the international stage, it’s crucial to be able to offer your content in a range of languages. But it takes more than just a good translation to keep all the versions of your site at the top of the search engine results pages. Without adequate SEO measures, your multilingual websites can quickly fall short of the mark.

Multilingual websites in e-commerce: international SEO
Online video marketing – opportunities for businesses
Video marketing – Content marketing 2.0
  • Online sales

Online video marketing is an increasingly popular form of advertising, which can be easily integrated into social media channels. This article explains what you need to consider in order to enrich your campaign with video marketing. These helpful tips for video marketing on the five most popular social media platforms will help you to decide which strategy is best for you.

Video marketing – Content marketing 2.0
DHCP: An overview of the Client/Server protocol
DHCP: What’s behind the Dynamic Host Configuration Protocol
  • Configuration

If you’re connected to an internet router and power on your computer, it automatically obtains the necessary network parameters, such as the IP address, subnet mask, or DNS server. This is made possible by the Dynamic Host Configuration Protocol (DHCP), which simplifies address assignment when connecting to the internet and makes setting up local networks easy as pie.

DHCP: What’s behind the Dynamic Host Configuration Protocol