CMS comparison

CMS comparison 2019: The 5 most popular open source systems

 

Range of functions, ease of use, and technical aspects: If you’re searching for the right content management system (CMS) for your website, many factors must be taken into consideration. Worlds lie between a small blog and a huge company website, but sometimes the same system is...

 

Buyer personas for optimal targeting

Buyer personas: Getting to know your customers better

 

When it comes to online marketing, data is what counts most today. But what good is the information you have collected and analyzed if you address indefinite groups of people in your messages? It is better to identify the people behind the data set and focus on them. Creating...

 

Ancillary copyright for press publishers in Europe

Ancillary Copyright for Press Publishers

 

Upload filters and ancillary copyright are two changes to EU copyright law that will soon be implemented and are viewed with great concern by internet activists and various associations. This is because ancillary copyright law is criticized for restricting freedom of...

 

Upload filters

Upload filters: a danger to free internet content?

 

The redesign of European Union’s copyright laws includes two very controversial acts. What is especially receiving a fair share of criticism though, is the projected commitment of website operators to establish upload filters designed to protect the intellectual property of...

 

Conversational Marketing

What is Conversational Marketing?

 

Conversational marketing is a hot topic for SMBs looking to change the way they reach out to new and existing customers. Learn more about how to engage customers on a one-to-one basis and grow your business with a more human approach to marketing.

 

The best Alexa Skills

Amazon Echo upgrade: the best Alexa Skills

 

So you think Alexa can do a lot? Well, it’s now possible to add even more capabilities to the smart Amazon Echo speaker. If you network it with external providers, you can extend the pre-configured functions with different applications. With Amazon Alexa Skills, Alexa becomes a...

 

Dynamic pricing: what is it exactly?

Dynamic pricing allows prices for products and services to be quickly adjusted at any time, and enables providers to flexibly respond to factors like supply and demand – and to actively influence them in order to increase revenue. Major online retailers like Amazon also use dynamic pricing, sometimes altering their prices several times a day. What is dynamic pricing exactly and is it possible to...

Monero (XMR) – the anonymous cryptocurrency

Bitcoin is not the only cryptocurrency on the internet, nor is it the most useful one. The altcoin Monero (also known as XMR) offers users a high degree of anonymity which has always been an issue with the leading providers of cryptocurrencies such as Bitcoin, Ethereum and Ripple. With these providers, every transaction can be traced back but not with XMR. How does Monero ensure this high level of...

Instagram tools: 7 apps for more success on Instagram

Since Instagram was released in 2010, the photo platform has been steadily growing. After being sold to Facebook, the online service became one of the most important marketing channels for bloggers, companies, and influencers. Being successful on this social image network, however, isn’t set in stone: Instagram apps help to create content and posts, and aid with time management as well as other...

Brick-and-mortar shopping vs. e-commerce: what’s the ROPO effect?

E-commerce has been booming for years now, and nowadays, even everyday items like groceries are ordered online. A threat to brick-and-mortar locations? Not necessarily: the ROPO effect shows that local retailers also have the possibility to take advantage of the marketing power of the internet. This is due to the fact that many customers do their research online and the make their final purchase...

The essential meta tags at a glance

Meta tags are used by website owners to specify metadata in HTML documents. The coded information integrates with web browsers and search engine crawlers to enhance the searchability of a website. But which meta elements are actually required by user agents to improve processing? And how can you use metadata to boost your website’s ranking in the search results?

OneNote alternatives: A comparison of digital notebooks

Microsoft OneNote remains one of the most frequently used digital notebooks. Above all, the most impressive aspect is its structured, multifunctional layout. However, OneNote does not stand alone in the world of digital notebooks. Other programs offer similar, even broader functions, and are also compatible with more operating systems than Windows. We present you the six best alternatives to...

E-Mail marketing trends 2019: ideas for the New Year

To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss these e-mail marketing trends in 2019: more automation possibilities, new design options, stricter data protection, and things that are made possible thanks to artificial intelligence. In our article on this year’s newsletter trends, we explain what you should look for in your future strategies and...

Linux vs. Windows: a comparison of the best web server solutions

The duel between Linux and Windows may have an obvious victor on the home computer front, but the battle for server use paints a very different picture: since the beginning, Linux has bested Windows, as usage figures show. But many users remain unconvinced by statistics and rightfully ask the question: what are the actual differences between the two platforms?

Live chat support software – the best solutions

Live chats are being used more frequently as additional communication channels in an array of different web projects. The real-time solution of contacting customers is especially useful in e-commerce. Unlike traditional support possibilities, website operators and service workers seize the opportunity, using live chats to help potential customers overcome any doubts or problems. Before this, you...

SCTP (Stream Control Transmission Protocol) – the reliable, message-oriented transport protocol

If two computer systems are to exchange data, they must agree on a common protocol basis. For example, the selected transport protocol determines how the information is to be transferred. One of the more recent representatives of this protocol division is the Stream Control Transmission Protocol (SCTP), which the IETF (Internet Engineering Task Force) published in 2000 as an alternative to known...

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