What is the EU-US Privacy-Shield?

Privacy Shield – controversial data transfer agreement between the EU and the US

 

For some years, the Privacy Shield has regulated the transfer of personal data from the EU to the US. But in July 2020, the Court of Justice for the European Union (CJEU) invalidated the Privacy Shield. For many companies, the end of the privacy agreement came as a complete...

 

What is Instagram Reels?

Instagram Reels: video clips a la TikTok

 

Instagram Reels is Instagram’s new video feature. Much like Chinese app TikTok, Reels lets users create and share short video clips with added background music. But what exactly is Instagram Reels and what are the differences to TikTok? We’ll show you what the new feature can do....

 

PHP 8

PHP 8: What you need to know about the latest update

 

PHP is one of the most important languages on the Internet. Many content management systems like WordPress, TYPO3 or Joomla are based on PHP. The release of PHP 8 is imminent, but we’ve already had some information about its new features. Also some old features will be reworked,...

 

Zoom alternatives

Zoom alternatives: a comparison of the main competitors

 

Alternatives to the popular video conferencing software Zoom are having their moment in the spotlight as a growing number of people are organizing video calls daily. Free alternatives to Zoom include a wide range of features, especially since the market for video conferencing...

 

What is a QR code?

What is a QR code?

 

What do stamps, tickets, and posters have in common in the 21st century? More than you might think: Many companies now use QR codes on printed items for a variety of purposes. They can be used to quickly read data and execute commands. How does a QR code work? Which QR code...

 

The best TeamViewer alternatives

Alternatives to TeamViewer

 

You don’t always have to use the market leader – this also applies to remote access. TeamViewer is still the most widely-used solution for remote management and online meetings, but there are numerous alternatives on the market which can be considered. We present some serious...

 

Windows 10 backup: how the data backup works

In Windows 10, making a backup is the most secure way to protect your data in the event of a system crash or hardware issue. The Windows 10 backup allows you to save all your programs, private data, and system settings as an exact system image. If your computer or laptop gets damaged, the Windows 10 backup can easily be transferred to another device.

Incognito mode in Chrome: how to browse privately

If you want to surf the Internet in private, your best option is to use the Chrome incognito mode. Incognito mode is a security feature that lets you browse the Internet without your history, cookies or other browsing data being stored. Read on to find out how to go incognito in Chrome and why you might want to do this.

What is hindsight bias in marketing?

Hindsight bias is a highly complex cognitive bias that is due to people’s memories being more malleable than assumed and various subconscious processes. This makes defining it difficult. Hindsight bias is also paradoxical, because in hindsight events are often perceived as being inevitable but also as less predictable at the same time. How can this be explained?

The IKEA effect: Why you should include DIY elements in your products

Anyone who buys a wardrobe from IKEA knows they’ll need a hammer and screwdriver to assemble it once they get home. This not only lowers the sale price, but also has a rather surprising effect on customers, which psychologists have baptized the “IKEA effect”. If used correctly, this phenomenon can help companies in almost every sector improve their marketing and boost sales.

Survivorship bias: why you can’t copy someone else’s success story

Have you followed an email marketing strategy to the letter just as it was described in an online magazine’s success story, only to not experience the expected sales boom? Then you have probably been the victim of a case of “survivorship bias”. We explain how you made this reasoning error and how you can actually use it to your advantage to achieve better results.

Hard drive not detected – here’s what you can do

Sometimes errors in the Windows operation system can lead to a hard drive not being recognized. This causes problems for users attempting to use internal or external disk drives. Our step-by-step guide will explain various reasons for this and present corresponding solutions, including the use of the system utility “Disk Management”.

The Docker ecosystem: the best Docker tools at a glance

Docker significantly simplified the use of software containers with its efforts at standardization. The lean container platform is part of a steadily increasing ecosystem that provides users a wide range of application options in the realm of software deployments, orchestration of containers, and multi-container applications, as well as continuous integration (CI) and continuous delivery (CD). In...

Raspberry Pi: activating and using SSH access

Raspberry Pi has established itself as a reliable basis for servers of various types. Access – for configuration and maintenance purposes – rarely takes place on the mini computer itself, but mostly on a desktop computer in the same network. The communication protocol is the secure SSH (secure shell), which isn’t enabled by default and hasn’t been for some time. How to activate the Raspberry Pi...

Raspberry Pi: Alexa tutorial

If you own an Amazon smart speaker like the Amazon Echo, you’re probably quite familiar with Alexa. The speech software, which gives the interactive speakers a voice and reacts to the user's voice commands, can also be integrated into your own devices. With some preparation and an Amazon Developer account, for example, you can turn Raspberry Pi into an Alexa speaker.

Halo effect: first impressions and their role in marketing

First impressions are very important both in life and in marketing. The halo effect ensures that the first impression sticks for a long time. From a technical standpoint, it does not matter whether the first impression was good or bad. Both will be remembered. The halo effect has been demonstrated through many examples.


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