Conversational marketing is a hot topic for SMBs looking to change the way they reach out to new and existing customers. Learn more about how to engage customers on a one-to-one basis and grow your business with a more human approach to marketing.
Upload filters and ancillary copyright are two planned changes to EU copyright law that are viewed with great concern by internet activists and various associations. This is because ancillary copyright law is criticised for restricting freedom of communication on the Internet,...
From 2019, a new packaging law will be enforced in Germany, with implications for international sellers who retail to the German market. Any sellers whose goods come in packaging are required to comply with this new law. The purpose of the law is to make competition fairer and to...
So you think Alexa can do a lot? Well, it’s now possible to add even more capabilities to the smart Amazon Echo speaker. If you network it with external providers, you can extend the pre-configured functions with different applications. With Amazon Alexa Skills, Alexa becomes a...
The upcoming version 5.0 of WordPress will use the Gutenberg editor to make some changes to how articles are created. Gutenberg uses “blocks” instead of HTML and CSS. The act of creating an article has a playful element, with the author assembling their articles block by block....
The planned redesign of European Union’s copyright laws includes two very controversial acts. What is especially receiving a fair share of criticism though, is the projected commitment of website operators to establish upload filters designed to protect the intellectual property...
Waterfall methodology is one of the classic procedural models of process management. Its central feature is the structured execution of clearly separated project phases. The waterfall model is mainly used in software development, where it still holds its own against more flexible models. We present the waterfall model, and its application possibilities, and explain where its limits lie in the area...
Informative, creative, and adapted to the users’ needs: that’s how all advertising should be. But in reality, it’s a different story. People have grown sick and tired of traditional marketing methods, having developed the ability to ignore even the most aggressive forms of advertising. The solution: offer the customer information and high-quality content in order to transform them from a reader...
When we shop online, book vacations, and search for gift ideas, we hardly give a second thought to the fact that each search entry leaves behind a trail of our identity. Busy web bots are never far behind and sweep up this information. The result of all of this is Big Data: massive volumes of data that are analyzed and used for a variety of reasons. But is there reason to be wary of leaving behind...
It took less than two decades for Google to rise to power. The search engine giant determines what can be found online and decides whether web projects are successful or not. If you want to appear at the top of the search results, you have to abide by Google’s guidelines – even those that are regularly changed and continually tweaked through algorithm updates. Here are the main Google updates of...
Unlike classic online ads, native ads are designed to be both context-sensitive and target-group oriented. Native advertising usually takes place in an editorial environment. The ads should fit into the natural content as well as possible. The aim is to create attention through a positive user experience and subsequently achieve brand awareness.
Marketing automation refers to software platforms through which databases and campaign management aspects are connected with one another. This allows a form of campaign planning in which marketing measures are automatically deployed, measured and evaluated. We'll tell you how you can benefit from marketing automation.
A man-in-the-middle attack is a deceitful espionage attack which aims to listen, record, or manipulate sensitive data being sent between unsuspecting internet users. To do this, hackers rely on methods that enable them to position themselves, unnoticed, between two or more computers communicating with one another. We introduce you to some well-known attack patterns and countermeasures that can be...
Not all leads are the same, something which each marketer will realize sooner or later. It’s not the mass of contacts that make a successful lead management campaign; it’s how they’re categorized. This is where lead scoring comes in. Lead scoring models, used to find out which contacts are the most promising, help to categorize and prioritize all leads so that you can invest your time and energy...
In order to edit text files or receive source codes from software or websites, you require a text editor. Whether you’re using Linux, Windows, or Mac: the majority of operating systems these days already have them installed by default. There are also editors like Vim, which have a wider range of functions and simplify working with the confusing lines of code.
Code editors are frequently used by programmers. These editors have features such as syntax highlighting and autocomplete for words and codes which simplify the process of writing code. This saves programmers a lot of time.
