TikTok marketing

TikTok marketing: strategies for companies

 

What exactly is TikTok marketing and how is it implemented by businesses? The video-based social network TikTok has captured the world’s attention with its entertaining, user-generated clips, making it an attractive platform for targeted marketing campaigns. Keep reading to find...

 

How do you buy a domain name?

How do you buy a domain name? A guide

 

A suitable Internet address is the be-all and end-all when it comes to being found online. Thanks to new, modern top-level domains such as .beauty or .blog, the possibilities for finding a suitable name for your own web project have increased considerably in recent years. How do...

 

How to set up a Zoom meeting

How to set up a Zoom meeting: creating your own Zoom meeting

 

Virtual meetings with the video conferencing tool Zoom are an excellent option when it comes to staying in touch with others despite working from home or separate company locations. Private conversations using your camera and microphone can also be quickly set up using the...

 

Click and Collect

What is Click & Collect and how do you get started with it?

 

Ordering food or goods online has become a habit for many. The advantages are obvious: products are rarely out of stock and delivered right to one’s doorstep, making this a very convenient way to shop. However, Click & Collect provides an alternative to traditional home delivery,...

 

Most popular domain extensions

Would you have guessed? These are the most popular domain extensions in 2021!

 

The most popular domain extensions (also called “top-level domains” or “TLDs” for short) have been available on the Internet for over thirty years. Millions of websites have opted for these endings. Country-specific domain extensions are up high in the top 10 list – is the .us...

 

Restaurants selling on Facebook and Instagram

Cafes and restaurants on Instagram and Facebook

 

Social media profiles are worthwhile for companies in various ways. In addition to the extra marketing, Instagram and Facebook can be used to sell products directly. Restaurants and cafes can also take advantage of this. Convenient buttons on the platforms point customers to...

 

How to recognize and remove malware

Malicious software: how to recognize, remove, and prevent malware

 

Practically every PC user fears Trojan horses and computer viruses. Security is paramount if you are managing sensitive data or setting up a server. You need a comprehensive security concept to protect yourself against insidious malware. It’s helpful to know the different types...

 

Nagios: the standard server for monitoring IT infrastructure

IT departments are not to be envied: all devices, servers, databases, etc., must not only be integrated into the network, but also work at any time. In order to prevent any problems that might arise in advance, Nagios is the monitoring tool you need in your standard IT repertoire. What makes the open source solution so special and what are the alternatives?

What effect does banner blindness have on online marketing?

Advertising banners, pop-ups, and similar ad formats are not popular within the internet community. The user consciously as well as unconsciously ignores this kind of advertisement while surfing the web with more and more internet-savviness, as well as being increasingly wary of untrustworthy fake dialog boxes. This phenomenon is known as 'banner blindness', which was identified by Benway and Lane...

Personal branding: how to market yourself online

The principle of self-marketing is best known as a tool used by celebrities. But while almost all of us post regular photos and updates on social networks, only some are using these tools to create an image for themselves as a means of helping their career. This process is known as personal branding. But how do you set about building a brand for yourself? Our introduction to personal branding will...

SEO basics: link building—the right external links

Despite the radical change Google Penguin brought to the function of search engines, a website’s link structure still remains an important component of search engine optimization. Gone are the days where websites were able to increase their ranking through the dubious practices of link farming and using expired domains. Nowadays, organic link building is the best method for improving a site’s...

Sale contract negotiation: The laws of e-commerce

Most people don’t spend much time reading into laws and paragraphs of legal jargon. But for online business it is extremely important to know your rights and obligations, both as a merchant and as a customer. Even for simple matters such as an online sale contract, there are some regulations which differ from physical retail. The law has laid out some important duties for online merchants that are...

The AdWords Advertising Guidelines at a Glance

Anyone who advertises with Google AdWords must follow certain guidelines. In addition to content, these guidelines define unauthorized practices as well as editorial and technical requirements. If an ad does not satisfy these requirements, it is automatically rejected by the system. This article provides an overview of what to look for when creating an advertising campaign.

Influencer marketing: finding authentic brand ambassadors

Some are presenting beauty products on YouTube, others are sharing health tips on Instagram: (video) bloggers are the biggest new opinion makers online and have a huge influence over their fans and followers. The fact that their posts often feature links to shops and brands is no coincidence. Companies use influencers with a strong online presence to promote their brand or products to a built in...

Add tweets to your homepage with the Twitter widget

Embedding Twitter on your website doesn’t just mean a pop-up window to your Twitter news feed; thanks to the Twitter widget, you can add actual elements of your Twitter account to your website. This could be tweets you’ve favorited, lists you’ve compiled, or even your entire news feed – it’s up to you. Find out how this works and what the benefits are in our guide to embedding a Twitter feed.

Steps to Verified Trademark Registration

Any member of the economy has the right to apply for trademark registration for products or services that they use in the course of their trade. Whether these rights are granted depends on an evaluation by the federal authorities and the application’s compliance with legal requirements. This article shows how this process unfolds in the context of trademark registration, the registration costs...

Prototyping in online marketing

Good ideas are a dime a dozen in the start-up scene. Only a few of these are actually realized as many founders fail and lose the money they invested. So why not test before you invest to see whether an idea has a potential future? Prototyping in online marketing is a valuable technique for analyzing a business idea’s market potential in advance, and therefore testing the project’s perspective...


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.club
$1/1st year
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.com
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.info
$1.60/1st year
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.org
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then $25/year