Ethical hacking

Ethical hacking – addressing security breaches and preventing cybercrime

 

Ethical hacking has been booming worldwide for several years. A growing number of companies voluntarily choose to be hacked and commission skilled IT professionals to target them by attacking their own infrastructure. Real stress tests under real conditions are intended to reveal...

 

PHP 7.2

PHP 7.2 – end-of-life (EOL) on November 30, 2020

 

PHP 7.2 will not be supported much longer. Now is the time to take advantage of the time left before the end-of-life date and replace outdated versions with more recent PHP code. This will make sure security gaps are closed, bugs are fixed, and the performance of web offers won’t...

 

Zoom fatigue

Zoom fatigue: how to avoid getting tired during video conferences

 

The number of people working from home has increased rapidly since the start of the coronavirus pandemic and so has, of course, the number of online meetings. Video conferencing is an indispensable tool in working remotely, but also comes with drawbacks. Video calls quickly...

 

What is the EU-US Privacy-Shield?

Privacy Shield – controversial data transfer agreement between the EU and the US

 

For some years, the Privacy Shield has regulated the transfer of personal data from the EU to the US. But in July 2020, the Court of Justice for the European Union (CJEU) invalidated the Privacy Shield. For many companies, the end of the privacy agreement came as a complete...

 

What is Instagram Reels?

Instagram Reels: video clips a la TikTok

 

Instagram Reels is Instagram’s new video feature. Much like Chinese app TikTok, Reels lets users create and share short video clips with added background music. But what exactly is Instagram Reels and what are the differences to TikTok? We’ll show you what the new feature can do....

 

PHP 8

PHP 8: What you need to know about the latest update

 

PHP is one of the most important languages on the Internet. Many content management systems like WordPress, TYPO3 or Joomla are based on PHP. The release of PHP 8 is imminent, but we’ve already had some information about its new features. Also some old features will be reworked,...

 

The best TeamViewer alternatives

Alternatives to TeamViewer

 

You don’t always have to use the market leader – this also applies to remote access. TeamViewer is still the most widely-used solution for remote management and online meetings, but there are numerous alternatives on the market which can be considered. We present some serious...

 

Marketing basics: what is display marketing?

Display marketing is among the best-performing advertising channels in online marketing. Those who immediately think of irritating banner advertisements and obnoxious pop-ups have fallen behind the times. This is because display advertising has experienced some changes in recent years. In order to adapt to recent developments, like banner blindness, new strategies for gaining viewers’ attention...

SEO basics: correct website structure through internal linking

Have you ever thought of what kind of role internal linking plays in search engine optimization? Linking individual web pages can be very beneficial for SEO, so this practice shouldn’t be overlooked. Through a meaningful website structure and the correct positioning and number of internal links, websites can increase their search engine ranking.

Payment gateways that you should know about

Just a few years ago, the prospect of paying for goods and services online was unimaginable. But in many industries today internet shopping has overtaken high street retail. As a result, online payment services like PayPal have become very popular, with many customers considering them a decisive factor when shopping online. So how do these payment gateways actually function? We’ll explain this...

Plone – the secure and user-friendly CMS

  • CMS

Experts consider the open source CMS, Plone, to be one of the best systems for developing web presences for public institutions. This is partly due to the CMS’s high security standards, but also because of its web-accessible nature. Sites set up with Plone CMSs are readily available for users at any time.

Mobile SEO: optimize your site for mobile devices

Many businesses invest a lot of time and money into search engine optimization: spending weeks working on keyword strategies, checking links, and working on the site’s technical framework. But then – nothing happens. This could be because mobile SEO has been neglected. It’s important to remember this vital step, since most searches now come through mobile devices, and Google expects website...

How to get more Twitter followers

The social networking platform, Twitter, has established itself as a social media giant. Public figures, political parties, associations, and businesses all make use of the numerous marketing opportunities this platform offers. Unlike other similar services, Twitter allows direct advertising. Your success mostly depends on your active follower-base which will only grow if you publish informative...

Website retargeting: hot on the user’s heels

The biggest challenge facing the e-commerce industry today: turning users who’ve found their way to websites via solid SEO work or ads into paying customers. A number one spot in Google’s search results or the highest click rate with an AdWords campaign means nothing if these don’t lead to conversions. Through retargeting, you can fight against scatter losses by addressing customers who’ve shown...

How to set up a website search engine

Usability is a crucial factor when it comes to the success of your online presence. It’s therefore of the utmost importance that users can find their required information easily and without delay. As a website operator, you can make this possible by enabling your visitors to browse your site for specific keywords. Find out more about how to create a custom search engine for your website.

The right marketing mix: online vs. offline

Online or offline advertising: which marketing method should you choose for your business? The answer is both; traditional marketing and online marketing go hand in hand. While print and TV campaigns can get your brand noticed in the public eye, SEO and SEA measures aim to personalize online advertisements to specific user groups. Both types of marketing have their advantages and disadvantages, so...

Marketing basics: data management platforms

A data management platform (DMP) stores and organizes user data to use for marketing purposes. The supply-side platform and the demand-side platform use this information on the ad exchange to tailor ads in real time, allowing companies to reduce losses and ensuring ads reach their target market. Learn more about DMPs here.


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