The best WhatsApp alternatives

The best WhatsApp alternatives

 

Invitations to dinner parties; updates about work; an excursion with the uni football team: if you’re not using WhatsApp, you run the risk of missing out on important information. With more than a billion worldwide users to date, the app is more popular than almost any other on...

 

Free alternatives to Microsoft Outlook

Outlook: free and fee-based alternatives at a glance

 

Traditional e-mail is still a big part of online communication for private and for business use, with many users typically opting for Outlook as their e-mail client. But many private users and small businesses often look for Outlook alternatives, since Outlook can often end up...

 

Social engineering – the security gap at ‘layer 8’

Social engineering: human vulnerability exploited

 

The most effective system break-ins often happen without a scene. Instead of disrupting central network devices with DDoS attacks or sneaking through onto operating systems with Trojan horse techniques, hackers increasingly try to exploit the human security gap. There are various...

 

Outlook emojis

Outlook: How to use emojis in Outlook

 

A picture says more than a thousand words – this proverb also explains the immense popularity of emojis. Smileys, in particular, have long shaped digital communication and are a way for the sender to convey how they are feeling to the addressee. While they began their life in...

 

PSD2

PSD2: What does the Payment Services Directive mean for you?

 

When it comes to making payments on the internet, customers favor security and convenience over everything else. The payment process shouldn’t take long and must meet data protection requirements - after all, this is very sensitive data. Regarding PSD2, the EU is presenting a new...

 

Best Video editing programs

The 7 best video editing programs of 2019: beginner, advanced, and professional

 

Professionals use video editing software to create amazing films. However, video editing is not just for professionals. The best video editing programs of 2019 manage a balancing act between suitability for amateurs and professionals. With the right video editing software, you...

 

The most important SEO tools at a glance

If you want your business to be successful online there is no getting around Google. The magic term is search engine optimization (SEO), and up until a few years ago this marketing knowledge was kept a secret. Now there are many practical tools that can help get you gain a better overview of the keywords, rankings, and performance of your website and can even be used by beginners.

Synergy in search engine marketing: how to find the right SEO-SEA mix

Search engine optimization and search engine advertising aims to increase the visibility of a website, gain more visitors, and generate conversions. These two components of search engine marketing (SEM) should not be viewed as two completely distinct features. Only with the right mix of SEO and SEA is it possible to achieve synergy in search engine marketing and, as a result, sustainably increase...

What is SEA? The basics of search engine advertising

With search engine advertising (SEA), you can embed links to your website in the exact place that internet users search for products and services like yours. How does SEA work? And how much does it cost to advertise with a search engine? Discover everything you need to know about SEA, including the Google AdWords’ bidding process, and to what extent SEA can help you achieve your business goals.

First important tips for domain registration

First impressions count and that also applies to domain names. They should be short, concise and creative and obviously not be in use by anyone else. There are countless possibilities to create a good domain name thanks to new top-level domains, special characters and lots more. Just make sure to bear in mind name and trademark laws.

What is search engine marketing (SEM)?

Search engine marketing (SEM) is one of today’s most important online marketing channels. But what exactly is search engine marketing? And how do its subcomponents SEO and SEA vary from one another? By adhering to fundamental marketing measures for web searches, website operators are able to optimize strategic aspects of their websites, thereby gaining more visitors and enhancing their web...

IMAP or POP3 – comparing e-mail protocols

When you set up your e-mail account you will sooner or later be faced with the decision of choosing between IMAP or POP3. Both transfer protocols help you receive your e-mails. But what are the differences between IMAP and POP3? And when is it best to use which protocol?

Domain parking – earning easy money with unused domains

Just because a domain has expired, doesn’t mean it has to be kicked to the curb immediately. It is worth considering turning the internet address into a parked domain for a certain period of time in order to generate advertising revenue. This allows domain owners to bide their time and come up with a new web project for the domain or to find a suitable buyer.

Getting started with WinSCP

With WinSCP, you can safely create your ideal data transfer between your local Windows PC and a web server. The open source software supports all current protocols and its quick and simple installation process provides an experience that’s satisfying for the user. With the choice of two available user interfaces, you can benefit from a clearly laid-out data management system, which includes...

Everything you need to know about the new TLDs (top-level domains)

What should you do if your desired domain has already been taken? The range of available .com or .org domains has gotten smaller over the years. Now there is a solution to this problem: new top-level domains! Instead of using complicated and unclear abbreviations, choose short and concise domains from the new TLDs. Local companies can especially profit from nTLDs.

The need for a global touch

In today’s globalized world, strong bull markets on the home front simply aren’t enough if you wish to turn your company into a true Unicorn. Branching out into the world is a task that requires understanding and respect for different cultures and their laws. Failing to take such nuances into account may not only turn potential clients and customers off, it can also be the source of other, more...

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