Google Data Studio for visual data analyses

Google Data Studio: setting the scene with your data

Data analysis is a purely theoretical matter for most people. But in order to provide the customer with information, it’s important to be able to visualize sets of data. With Google Data Studio, you can summarize data from different sources into one handy report. Our guide gives you an overview of Google’s latest offering.

Testing-Tools: a guide to A/B testing programs

Testing-Tools: The best applications for A/B testing

Website optimization is more than just SEO: throughout your efforts to optimize your own website for Google etc., you should not lose sight of the actual person who is visiting the site. Factors such as usability, design, and content are critical when it comes to achieving the desired conversions. Anyone who does not want to be restricted to a single version from the beginning can use A/B testing...

What is geo-targeting?

Geo-targeting: the regional optimization of web content and how it works

Geotargeting is a unique way of directly addressing a target group using its geographical information. Many websites and applications used on mobile devices use the device data in order to locate their users. Knowing an individual user’s location allows website owners and app providers to tailor their content and advertising directly to the user in his or her respective region. But geotargeting...

Predictive analytics | Definition and examples

Predictive analytics – definition and examples

What is predictive analytics? The subsection of big data analysis has similarities to data mining. But what exactly is the difference and how does predictive analysis actually work? We provide the answers on this method of data analysis, show you what it is used for, and what tools there are for using the technique of predictive analytics.

What is behavioral targeting?

Behavioral targeting: tailored advertising on the internet

In the world of advertising, behavioral targeting is the method used by advertisers to record surfing behavior of potential customers, with the aim of categorizing visitors into key demographic groups. Website owners can create profiles based on users’ interests, preferences, and motives. This information determines the ad campaigns presented to the user, simultaneously reducing scattering loss...

Log analysis: User statistics from the server log

Log analysis: What the web server log reveals about your visitors

How many pages are accessed by a single user when they’re visiting your website? And which links or search queries did they use to lead them to you? To answer such questions, well-known web analysis tools like Google Analytics seem to be the only option. But the web server’s automatically generated log file also provides a solid foundation for user information. The following guide discusses the...

How does tag management work?

Tag management: basics & systems

What’s important here is: data, data, data. Big data is no longer a buzzword and web analysis has become one of the most important disciplines in the context of marketing. After all, you can’t optimize your website and increase your conversion rate if you don’t understand the user by closely tracking their activities. A basic requirement of web analysis is to collect user information using...

Multivariate testing –  usability tests for success

Multivariate testing: the complex process for optimizing the conversion rate

Conversions are highly contested, whether it’s regarding newsletter registrations, transactions, or how many clicks an advertisement receives. It is therefore important to critique your project daily and search for alternative ways to get visitors to carry out the desired action. Multivariate testing is one of the most complex ways to determine user behavior and it promises success when it comes...

Cohort analysis – understanding user behavior

Cohort analyses – a quick insight into user behavior

Tools like Google Analytics provide store and website operators with extensive data about customers and visitors. Performing an analysis of this information is crucial if you want to accelerate the success of your web project. Examining the database isn’t as easy as it sounds. Cohort analyses are becoming more and more frequent in online marketing to help companies define user behavior and succeed...

Log files: recording computer processes

What type of information is stored in a log file?

Log files contain a range of information on system processes, programs, and services. Whether it’s an operating system, database, or antivirus software: all of this information on relevant processes is stored in each respective log file. This enables extensive data recovery and allows users to find a quick solution when faced with troubleshooting tasks; it also helps with software adjustments....


Wait! We’ve got something for you!
Have a look at our great prices for different domain extensions.


Enter the web address of your choice in the search bar to check its availability.
.club
$1/1st year
then $15/year
.com
$1/1st year
then $15/year
.info
$1.60/1st year
then $20/year
.org
$1/1st year
then $25/year