Interactive content: unique content leads to success

Interactive content: basics, tips, and tools

Successful websites are increasingly characterized by excellent content marketing. Because it is important for website operators to provide their users with the best possible information, usability, and entertainment, they want to stand out from the competition. In particular, interactive content plays an important role: if the visitor can interact with it, this will increase their length of stay....

Optimizing multilingual websites for search engines

Multilingual websites in e-commerce: international SEO

If you want your website to gain ground on the international stage, it’s crucial to be able to offer your content in a range of languages. But it takes more than just a good translation to keep all the versions of your site at the top of the search engine results pages. Without adequate SEO measures, your multilingual websites can quickly fall short of the mark.

Canonical tag: how to avoid duplicate content

Canonical tag: what’s behind the canonical URL?

When certain website content is used multiple times, it’s not always due to inattentiveness, but could be intentional: international websites or online stores, for example, display lots of similar content. To ensure that search engines don’t classify this as duplicate content, there are certain methods, such as the canonical tag, which enable you to link to the original content.

Amazon SEO: Simple means to higher sales

Amazon SEO: Improve your Amazon ranking

Those who want to sell online often can’t avoid going to Amazon with their own online shop. The sales platform is one of the most important e-commerce magnets in the world, which is why good placement in the Amazon search results is highly competitive. Like classic search engine optimization, Amazon SEO has developed into an important success strategy for this reason. If you understand the...

How does black hat SEO work?

SEO basics: what is black hat SEO?

Today you launch your website and tomorrow you’re ranked at the top of the list of search results? This is every website operator’s dream, but it’s sadly not that easy. SEO is an effective and sustainable marketing method, but it takes a while before the success starts to show. Some marketers use black hat SEO techniques to accelerate this process and in doing so are taking a big risk.

Voice search optimization for your website

Optimizing websites for voice search – future-oriented SEO

The process takes place rather quietly and unnoticed, but then again, voice search is becoming more and more important for search engines – and also for SEO. Changes in user behavior and the first adjustments in search algorithms that take this trend into account are already noticeable. Future-oriented SEO starts right now with voice search optimization. Get to know the most important voice...

SEO Update: 2016 ranking factors according to Searchmetrics

SEO ranking factors 2016: the Searchmetrics study at a glance

With the annual correlation study on the topic of ranking factors, Searchmetrics has been taking care of the SEO sector since 2012. The prominent search and content performance platform also presents the most important findings each year in Google rankings – this comes in the form of general ranking factors and rank correlations. We have summarized the key learning points of the 2016 study for...

SEO basics: link building tips for good page ranking

SEO basics: link building—the right external links

Despite the radical change Google Penguin brought to the function of search engines, a website’s link structure still remains an important component of search engine optimization. Gone are the days where websites were able to increase their ranking through the dubious practices of link farming and using expired domains. Nowadays, organic link building is the best method for improving a site’s...

AdWords – Advertising Guidelines at a Glance

The AdWords Advertising Guidelines at a Glance

Anyone who advertises with Google AdWords must follow certain guidelines. In addition to content, these guidelines define unauthorized practices as well as editorial and technical requirements. If an ad does not satisfy these requirements, it is automatically rejected by the system. This article provides an overview of what to look for when creating an advertising campaign.

What is the AdWords Quality Score?

The AdWords Quality Score: factors and effects

Google is the most popular search engine in the world and a highly effective advertising platform. One reason is how well Google carries out quality evaluations for each ad in its network. In order to present users with the advertising that’s most relevant to them, the AdWords Quality Score was created on a keyword level. But what exactly is this Quality Score?


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