To be able to implement all your content marketing goals, you’ll need a well-structured and thought-out editorial plan. By carrying out proper strategic considerations in advance – including topic research and resource planning – you can be sure to create a solid content plan that gives all your editors a clear view of the tasks ahead. By doing so, you can give more weight to your content...Focusing on your target market: successful content planning
The development and maintenance of neural networks has become an important standard in many modern industrial and research projects. Keras is an open source library that simplifies these processes independently of the underlying deep learning platform. Here you will learn what Keras is and what advantages the software has to offer in detail.Keras: an open source library for developing neural networks
Putting together a useful keyword set isn’t as simple as thinking up a couple of search terms and jotting them down in a brainstorming session. Keyword research experts know to check the relevance of their terms and to try out different keyword variants and combinations to improve their positioning in Google’s search engine results pages. The following keyword research tools are great ways to...Keyword research – part 2: research tools
The world of search engine optimization revolves around keywords. Website operators looking to optimize their project for major search engines must find out how to get their search terms on the coveted top spots in the search engine results pages. To put it another way, on-page optimization can’t take place without first conducting keyword research. In the first part of our series, we introduce...Keyword research – part 1: first steps
The Amazon daughter company Alexa Inc. collects lots of data relating to how often and from where a website is visited, and then builds a ranking list from this data. But for many website operators, the Alexa rank is a bit of a mystery. How does the internet giant actually calculate the ranking, and what exactly does it signify? This digital guide offers the best tips and measures which can all...What is the Alexa ranking and how can I improve it?
Artificial intelligence has led to significant progress being made, by automating many processes and processing data patterns with high efficiency. However, AI also raises many questions, such as how decisions are made exactly. Explainable AI aims to make the results of artificial intelligence more transparent and understandable.What is Explainable AI (XAI)?
There’s no doubt that having engaging images on your website is of central importance. Photographs and graphics can be much more than just decorative; they can inspire visitors to read more content and possibly lead to conversions. Many webmasters neglect to take appropriate measures here. In adjusting the standard SEO of the website, all too often, little or no attention is paid to the search...Image SEO: improve your Google ranking with image optimization
Thanks to reinforcement learning, Google saves on high energy costs – a method that has been used in the automobile industry for a long time. It enables programs to recognize complex problems and connections independently, and then determine the best strategies to handle them. This article will explain the technology behind electronic parking assistants that make use of this method and what the...Reinforcement learning – when machines learn to think
Artificial intelligence is forecast to play a major role in the future of technology. It enables machines to solve problems on their own instead of waiting for human input. To do this, however, the algorithms must first be trained. Supervised learning gives developers complete control over how the computer learns thanks to clearly defined training data.Supervised learning: a lesson plan for machines
Unsupervised learning teaches algorithms to make their own decisions while continuously improving at doing so. This is made possible through artificial intelligence. But how do machines learn? Find out how computers and programs learn without being subjected to rules or constraints and why this is useful for a wide range of application.What is unsupervised learning?