In this article, you will learn the best practices for creating URLs that rank well on Google and help search engine crawlers to find your articles. By the end of this article, you will know how to create evergreen URLs that Google recognizes with keywords that can boost your rankings and generate more traffic.
What is duplicate content? The term refers to pages or text modules that appear several times on a website or across domains. Duplicate content makes it difficult for search engines to display relevant content to users. Therefore, websites with duplicated content are downranked. Our article reveals how you can avoid and best deal with duplicate content.
Backlinks are links that lead from someone else’s website to your own. The links are important ranking factors that influence the ranking of your website in search engine results. This article reveals how backlinks are structured, what types of backlinks exist and why they’re important for search engine optimization.
Google Easter eggs are small features and games hidden on search result pages and across Google products. They are intended to make the process of discovering them fun. We have put together a small selection of the most popular Google Easter eggs for you and show you how to find and trigger them.
If you are looking to write content that gets top rankings on Google you need to know much more than the cliché phrase ‘Content Is King’. We all know that content is crucial but how do you research a topic, which keywords do you use and what is the best way to write it? In this article you will learn about the most important techniques required for writing SEO content that gets top rankings on...
Google News is the world's most popular news search engine. Submitting your website to Google News can immensely boost the success of your website. Registering for Google News is far from easy and requires careful optimization of your website while following Google News guidelines – but the effort really pays off. This guide to Google News will show you how it works and how you can optimize your...
Crawlers rove the web like digital spiders looking for web content, collecting data, and storing it in databases. They have become an integral part of the internet. So, how do web crawlers work and what kinds are there? Here, you will find the answers to these questions and learn how crawlers can be useful for optimizing your online marketing.
Google PageSpeed Insights analyzes the speed of websites on both desktop and mobile devices (when available). In addition, PageSpeed Insights provides information on existing problems and potential solutions in terms of loading speed. This article will tell you about how it is set out, how important it is to have a fast website, and how you can use it to tighten up your operations.
Everyone knows that great content is crucial for success with SEO, but this is not the same as content marketing. We are here to show you the big differences between these two key digital marketing terms, along with some great tips on how you can use both to promote your site.
Progressive web apps are becoming increasingly popular with users, as they don't have to be installed on a computer. With Google Lighthouse, providers now have tools to measure, analyze, and optimize the performance of these web apps. Lighthouse delivers key information in an easy-to-understand manner and also recommends actionable measures to the website provider.
Provide powerful and reliable service to your clients with a web hosting package from IONOS.
View packages
