Keyword research

Keyword research – part 1: first steps

The world of search engine optimization revolves around keywords. Website operators looking to optimize their project for major search engines must find out how to get their search terms on the coveted top spots in the search engine results pages. To put it another way, on-page optimization can’t take place without first conducting keyword research. In the first part of our series, we introduce...

How can I increase my Alexa rank?

What is the Alexa ranking and how can I improve it?

The Amazon daughter company Alexa Inc. collects lots of data relating to how often and from where a website is visited, and then builds a ranking list from this data. But for many website operators, the Alexa rank is a bit of a mystery. How does the internet giant actually calculate the ranking, and what exactly does it signify? This digital guide offers the best tips and measures which can all...

What is Explainable AI (XAI)?

What is Explainable AI (XAI)?

Artificial intelligence has led to significant progress being made, by automating many processes and processing data patterns with high efficiency. However, AI also raises many questions, such as how decisions are made exactly. Explainable AI aims to make the results of artificial intelligence more transparent and understandable.

Image SEO: optimizing photos and images for Google

Image SEO: improve your Google ranking with image optimization

There’s no doubt that having engaging images on your website is of central importance. Photographs and graphics can be much more than just decorative; they can inspire visitors to read more content and possibly lead to conversions. Many webmasters neglect to take appropriate measures here. In adjusting the standard SEO of the website, all too often, little or no attention is paid to the search...

What is reinforcement learning?

Reinforcement learning – when machines learn to think

Thanks to reinforcement learning, Google saves on high energy costs – a method that has been used in the automobile industry for a long time. It enables programs to recognize complex problems and connections independently, and then determine the best strategies to handle them. This article will explain the technology behind electronic parking assistants that make use of this method and what the...

What is supervised learning?

Supervised learning: a lesson plan for machines

Artificial intelligence is forecast to play a major role in the future of technology. It enables machines to solve problems on their own instead of waiting for human input. To do this, however, the algorithms must first be trained. Supervised learning gives developers complete control over how the computer learns thanks to clearly defined training data.

What is unsupervised learning?

What is unsupervised learning?

Unsupervised learning teaches algorithms to make their own decisions while continuously improving at doing so. This is made possible through artificial intelligence. But how do machines learn? Find out how computers and programs learn without being subjected to rules or constraints and why this is useful for a wide range of application.

The most popular search engines for kids

Search engines for kids: The big web for small people

Even for young children, the World Wide Web is a very important tool for gathering information for doing homework and a wide array of other activities. In order for these younger internet users to only have access to content that is suitable for them, special search engines have been designed specifically for kids. They help to make sure that children do not come across harmful content, either on...

Deep learning vs. machine learning

Deep learning vs. machine learning – what are the differences?

Ever more technologies incorporate artificial intelligence (AI). But to understand how it’s possible for Alexa and Siri to provide us with the right answers to our queries or deliver personalized music recommendations, we need to understand the concepts behind AI. Machine learning and deep learning are two central approaches in AI applications. The terms are often used synonymously, but there are...


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