What is Google My Business?
What is Google My Business? The Google business platform explained
  • Search engine marketing

What is Google My Business? And what benefits do local companies or businesses derive from this increasingly important business platform? Read on to find out more about the possibilities and functions of Google My Business, whether registration is worth it, and how you can manage your company presence on Google.

What is Google My Business? The Google business platform explained
Search indexing
Search indexing content online: Functionality and optimization
  • Search engine marketing

Search indexing is carried out by Internet crawlers which analyze online content. Naturally, website operators want their website’s content to be listed accurately on Google and other search engines so Internet users can be directed to their websites. Keep reading to find out what a search engine index is, how it works, and what steps you can take to improve your website’s index.

Search indexing content online: Functionality and optimization
Generative Adversarial Networks
Generative adversarial networks: the creative side of machine learning
  • Search engine marketing

How can machines autonomously generate deceptively real images? Ian Goodfellow developed generative adversarial networks for this purpose. These networks are able to learn independently and are already in use across many areas. The networks can create pictures and generate passport photos of people who don’t even exist.

Generative adversarial networks: the creative side of machine learning
Change your search engine
Changing your search engine in Chrome, Firefox or Edge
  • Search engine marketing

Whether you use Google Chrome, Mozilla Firefox or Microsoft Edge, you can change your preferred search engine in just a few steps. This article explains how to make Google your default search engine. Simply follow the steps – it’s very straightforward, we promise!

Changing your search engine in Chrome, Firefox or Edge
The best content marketing tools
Content marketing tools
  • Search engine marketing

If you want to pursue your content marketing strategy in a focused manner from start to finish, it requires perseverance and purposeful work to implement it. From the research to the monitoring, many different people are involved. Countless tasks need to be divided, scheduled, and then completed. Professional content marketing tools can facilitate this work.

Content marketing tools
Google Core Web Vitals
Core Web Vitals: What’s the point of Google’s key figures
  • Search engine marketing

With the Web Vitals, Google provides meaningful key figures for search engine optimization. Using key figures from real user data, you can improve a user’s first impression of your own website and in doing so increase visitor satisfaction. In turn, Google rewards these efforts with a good ranking in its search results.

Core Web Vitals: What’s the point of Google’s key figures
WordPress SEO tips
WordPress SEO for beginners
  • Search engine marketing

SEO has always been important for online marketing. When it comes to e-commerce, if you don’t rank, you don’t sell. But many bloggers make the mistake of neglecting SEO methods. It’s possible to earn money with a blog, but the main focus should be on the content. The problem is that even the best content won’t be found by anyone if your WordPress site hasn’t been search engine optimized.

WordPress SEO for beginners
Semantic Web
Definition of semantic web
  • Search engine marketing

Web 3.0 is just beginning. Thus far, the world wide web has primarily been used to link information and create a growing knowledge network. In order to answer user search queries more accurately, the semantic web teaches machines to process not only information, but also meaning. Find out how web semantics work.

Definition of semantic web
SEO guide for small businesses
The ultimate SEO guide for small businesses
  • Search engine marketing

For small businesses, SEO is about getting as many of the users, who are the most likely to buy their products and services, off the unpaid results of search engines like Google and into their website or store. This is also a key objective for larger businesses, but their starting point and key areas of focus often differ greatly from the SEO tactics that work best for small businesses. That is...

The ultimate SEO guide for small businesses
Common SEO mistakes
The 6 common SEO mistakes you must avoid
  • Search engine marketing

This article will show you the key SEO mistakes beginners and experts make that can stop your site from ranking well on search engines. Find out how to avoid these common SEO mistakes and maximize your visibility on search engines.

The 6 common SEO mistakes you must avoid