TikTok marketing

TikTok marketing: strategies for companies

 

What exactly is TikTok marketing and how is it implemented by businesses? The video-based social network TikTok has captured the world’s attention with its entertaining, user-generated clips, making it an attractive platform for targeted marketing campaigns. Keep reading to find...

 

How to set up a Zoom meeting

How to set up a Zoom meeting: creating your own Zoom meeting

 

Virtual meetings with the video conferencing tool Zoom are an excellent option when it comes to staying in touch with others despite working from home or separate company locations. Private conversations using your camera and microphone can also be quickly set up using the...

 

Click and Collect

What is Click & Collect and how do you get started with it?

 

Ordering food or goods online has become a habit for many. The advantages are obvious: products are rarely out of stock and delivered right to one’s doorstep, making this a very convenient way to shop. However, Click & Collect provides an alternative to traditional home delivery,...

 

Restaurants selling on Facebook and Instagram

Cafes and restaurants on Instagram and Facebook

 

Social media profiles are worthwhile for companies in various ways. In addition to the extra marketing, Instagram and Facebook can be used to sell products directly. Restaurants and cafes can also take advantage of this. Convenient buttons on the platforms point customers to...

 

The best TV boxes

TV boxes in comparison: streaming at the touch of a button

A TV box or streaming stick is the perfect alternative for anyone who wants to stream movies and series from online providers as well as standard TV channels – without sacrificing the enjoyment of a large screen. TV boxes provide all streaming services and TV channels in one device. But which TV box is best for your needs? We compare the best TV boxes available in 2021.

What does lol mean?

What does lol mean? Internet abbreviations and acronyms

What does lol mean? Anyone who regularly spends time online has surely encountered the expression before. The Internet is home to numerous expressions that might appear cryptic to the uninitiated. Luckily, it’s pretty easy to catch on quickly. Keep reading to find out what lol stands for, how to use it, and what other online abbreviations you should be aware of.

YouTube alternatives: an overview of the best portals

The 8 best YouTube alternatives at a glance

YouTube has revolutionized the internet: since it was founded, it has been inundated with video content and more than a billion users have been recorded. No other alternative has come close to this impressive number. But what are the other alternatives to YouTube and what do they have to offer? Here are the eight best YouTube alternatives at a glance

Best Video editing programs

The 7 best video editing programs of 2021: beginner, advanced, and professional

Thanks to video editing programs, professionals aren’t the only ones capable of creating amazing films. The best video editing programs of 2021 are equally suited to amateurs and professionals. With the right video editing software, you can get the most out of your material. We will show you the 7 best video editing programs, explain what beginners need to keep in mind in the virtual editing room...

What is Google Hangouts?

What is Google Hangouts?

What is Google Hangouts and what features does it offer? Read more about this Google service to find out how you can use Google Hangouts for free video calls, voice calls, and messaging. Learn about the system requirements for Google Hangouts and find out how you can use Google Hangouts with Google Meet and Google Chat.

Finding your Office product key

Finding the Microsoft Office product key using a key finder tool

In Windows, product keys are well-hidden and are not displayed directly in the application. You can use special tools to find the Office product key before reinstalling your Office software suite. You can recover the product key in all versions of Office that store the key on your computer. These include the popular 2010 and 2016 versions.

Inserting Excel into PowerPoint

Inserting Excel into PowerPoint

Do you want to show an Excel spreadsheet in your PowerPoint presentation, but don’t know how to insert an Excel file into PowerPoint? Whether you want to create a new Excel spreadsheet in PowerPoint, edit it later or insert it as a picture, the presentation software has a feature for each one of these options. We’ll explain the differences and show you how to proceed, step by step.

Inserting Excel into Word

Inserting Excel into Word

Want to learn how to insert an Excel table into Word and aren’t sure how to proceed? We’ll explain how to insert an Excel file into Word. The easiest way is to use the copy and paste commands. But if you want to edit the data later, it’s better to link the Excel spreadsheet in Word. You can do this quickly and easily with our simple step-by-step guide.

What is the social credit system?

China’s social credit system: A scoring system with far-reaching effects

The planned social credit system in China should be introduced soon to better combat corruption and more efficiently regulate the market. Critics fear it will lead to surveillance and control of citizens and companies. European and US businesses will also need to get to grips with China’s social scoring system and its consequences soon to avoid problems.

Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and midsized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimization (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing. 


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