TikTok marketing

TikTok marketing: strategies for companies

 

What exactly is TikTok marketing and how is it implemented by businesses? The video-based social network TikTok has captured the world’s attention with its entertaining, user-generated clips, making it an attractive platform for targeted marketing campaigns. Keep reading to find...

 

How to set up a Zoom meeting

How to set up a Zoom meeting: creating your own Zoom meeting

 

Virtual meetings with the video conferencing tool Zoom are an excellent option when it comes to staying in touch with others despite working from home or separate company locations. Private conversations using your camera and microphone can also be quickly set up using the...

 

Click and Collect

What is Click & Collect and how do you get started with it?

 

Ordering food or goods online has become a habit for many. The advantages are obvious: products are rarely out of stock and delivered right to one’s doorstep, making this a very convenient way to shop. However, Click & Collect provides an alternative to traditional home delivery,...

 

Restaurants selling on Facebook and Instagram

Cafes and restaurants on Instagram and Facebook

 

Social media profiles are worthwhile for companies in various ways. In addition to the extra marketing, Instagram and Facebook can be used to sell products directly. Restaurants and cafes can also take advantage of this. Convenient buttons on the platforms point customers to...

 

Selling art online

Selling art online – the basics

These days artists have a variety of ways to sell art online. In this article, we will describe the advantages and disadvantages of selling art online. In addition, you will learn about the importance of your own artist’s website, why a social media presence is important, and what you should consider when choosing an online gallery.

What is a meme?

What is a meme? Definition, impact, uses

These days it’s hard to imagine a chat thread or news feed without memes. But what exactly are memes, and just how did they become so popular? The answers are straightforward. In fact, although the humorous photos and captions might seem spontaneous, their use is underpinned by complex psychology. Keep reading to find out what makes a successful meme and how you can create your very own memes for...

Excel: track changes

Excel: track changes

Imagine you’re preparing an Excel spreadsheet that several colleagues will be collaborating on at the same time. You can monitor whether all collaborators made an entry by tracking changes in Excel. This way, you’ll be able to keep an overview of who wrote what. In this article we’ll show you how it’s done.

Change Zoom name

Want to change your Zoom name? Here’s how!

Want to change your Zoom name, but you don’t know how? If you take part in lots of different video conferences, you might like to use a different name for each one. For video chats with friends or relatives, a nickname or first name is sufficient. For official meetings, however, using your full name looks more professional. We’ll show you how to change your name on Zoom.

Zoom audio not working

Zoom audio not working: Solve audio problems in your Zoom meeting

When there’s no sound on Zoom, the first thing you do - especially in professional situations - is panic. But you don’t have to despair. Audio problems can be quickly fixed on desktops, smartphones, and tablets. Follow our step-by-step guide to make yourself heard again in the popular video chat.

Create a table of contents in Word

How to create a table of contents in Word

Microsoft Word makes it easy to create smart text documents with its diverse template styles. This includes pre-formatted table of contents templates. With our illustrated, step-by-step guide, we’ll show you how to find the templates and how to customize the design.

How to double-space in Word

How to change line spacing in Word easily

The default settings for Microsoft Word line spacing are not always enough. Fortunately, the software offers several options for customizing your documents. Unfortunately, these options are often hard to find. For example, if you want to change the line spacing in Word, you might have to search for this. We’ll help you find this feature so you can learn how to double-space in Word and more.

Bibliography in Word

How to create a bibliography in Word

Anyone writing a paper for college or school will need to use citations—and they shouldn’t forget the bibliography either. In principle, creating a bibliography in Microsoft Word is not too difficult. If you make a database with all your references, you’ll only need a few clicks to generate references and a bibliography.

Page numbers in Word

How to insert page numbers in Word

The ‘insert page numbers’ function in Microsoft Word makes it easy to number the pages of your text documents. By adding page numbers, documents are more accessible and easier to reference. In the following, we’ll explain the different page numbering options, how to insert page numbers in Word and how to start page numbering later in a document.

How to see everyone on Zoom

How to see everyone on Zoom – the gallery view

Want to see all participants on Zoom because multiple users are in a video conference? With the Zoom gallery view, you can quickly get an overview and see all participants even in large Zoom meetings. More precisely, up to 49 participants at once. Learn how it works and the differences between the desktop and mobile app here.

Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and midsized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimization (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing. 


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