TikTok marketing

TikTok marketing: strategies for companies

 

What exactly is TikTok marketing and how is it implemented by businesses? The video-based social network TikTok has captured the world’s attention with its entertaining, user-generated clips, making it an attractive platform for targeted marketing campaigns. Keep reading to find...

 

How to set up a Zoom meeting

How to set up a Zoom meeting: creating your own Zoom meeting

 

Virtual meetings with the video conferencing tool Zoom are an excellent option when it comes to staying in touch with others despite working from home or separate company locations. Private conversations using your camera and microphone can also be quickly set up using the...

 

Click and Collect

What is Click & Collect and how do you get started with it?

 

Ordering food or goods online has become a habit for many. The advantages are obvious: products are rarely out of stock and delivered right to one’s doorstep, making this a very convenient way to shop. However, Click & Collect provides an alternative to traditional home delivery,...

 

Restaurants selling on Facebook and Instagram

Cafes and restaurants on Instagram and Facebook

 

Social media profiles are worthwhile for companies in various ways. In addition to the extra marketing, Instagram and Facebook can be used to sell products directly. Restaurants and cafes can also take advantage of this. Convenient buttons on the platforms point customers to...

 

Zoom: Breakout room

Zoom breakout room: All you need to know

A Zoom breakout room is a separate virtual room that runs at the same time as the main meeting. The meeting host can open up to 50 separate Zoom breakout rooms and automatically or independently distribute meeting participants among the different Zoom breakout rooms. This is useful for networking or when hosting workshops in large Zoom conferences. Learn how to create Zoom breakout rooms here.

Duplicate Content

Duplicate content: how to spot and avoid it

What is duplicate content? The term refers to pages or text modules that appear several times on a website or across domains. Duplicate content makes it difficult for search engines to display relevant content to users. Therefore, websites with duplicated content are downranked. Our article reveals how you can avoid and best deal with duplicate content.

Backlink building

Backlink building: the top tips to generate strong backlinks

Building backlinks is a part of search engine optimization. Google rates links leading to a site as recommendations and thus as an indication of their relevance to users. In addition to quantity, the quality of backlinks is included in this evaluation. Our article reveals how to generate strong backlinks and which mistakes to look out for to avoid being penalized by Google.

What are backlinks?

What are backlinks? An overview

Backlinks are links that lead from someone else’s website to your own. The links are important ranking factors that influence the ranking of your website in search engine results. This article reveals how backlinks are structured, what types of backlinks exist and why they’re important for search engine optimization.

Zoom screen sharing: How to share your Zoom screen

Zoom screen sharing

Zoom is especially useful for presentations. By sharing content on your Zoom screen, you help other participants follow your presentation and better understand what’s going on. Screen sharing on Zoom is an easy feature to use and works on both the desktop software and the mobile app. Learn how to share your Zoom screen here.

Competitor monitoring

What is competitor monitoring and how can it help SMBs with SEO and SEM?

Regardless of the size of your business, competitor monitoring is an absolute must if you want to achieve success online. In this article, you will find out how monitoring and tracking your competitors can revolutionize your strategies for SEO and SEM. Read on for tips on finding the best keywords, backlinks, and opportunities for Google Ads.

Competition analysis on the internet

Competition analysis: the best tools for checking out the competition

If you only base your web project on your own marketing ideas, you run the risk of prioritizing the wrong issues or losing sight of important tasks. To adapt your own campaign in terms of search engine optimization and advertising, you need to carry out a selective competitor analysis. But which tools provide the best options?

Reasons for social media monitoring

Why there’s no way around social media monitoring

The beginning of all social media efforts: running a critical inventory on your company or business. How well known is my brand within the biggest social networks? In what context do mentions of my products or services arise? On which platforms do these discussions occur? Social media monitoring (SMM) can deliver valuable information on this front. Different tools can assist you in keeping track...

How to record a Zoom meeting

How to record a Zoom meeting

Recording a Zoom meeting is especially important for users who cannot attend a meeting, conference, or workshop for whatever reason. It is also practical to record Zoom meetings so you can post them online later as informational material or so you can rewatch an interview. We explain how to record meetings on Zoom here.

What version of Office do I have?

What version of Office do I have?

If you’re experiencing compatibility issues or error messages with Microsoft Office applications, it’s important to have the version number of the Office program you’re using to hand. Because the error messages you’re getting largely depend on the Office version you’re using. We’ll show you how to find out what version of Office you have in Word, Excel, PowerPoint, OneNote, or Outlook.

Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and midsized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimization (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing. 


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