This article will show you the key SEO mistakes beginners and experts make that can stop your site from ranking well on search engines. Find out how to avoid these common SEO mistakes and maximize your visibility on search engines.
In this article, you will learn the best practices for creating URLs that rank well on Google and help search engine crawlers to find your articles. By the end of this article, you will know how to create evergreen URLs that Google recognizes with keywords that can boost your rankings and generate more traffic.
The PDF format is a top choice for sending and sharing documents. That’s because the format ensures a uniform display of content across all devices. To edit or rotate the view of a PDF file, you need special programs. But what exactly are your options for rotating and saving a PDF? We present the best online and offline tools.
You may have heard of dark data – data that exists in secret. Nowadays, organizations collect and store more data than ever before. But only a small portion of that data is actually analyzed – the tip of the iceberg. The remainder is referred to as dark data. Our article explains how such data is created.
A complete IT infrastructure costs time and money and requires competent expert knowledge. In order to save costs and benefit from the experience of real IT specialists, many companies use the services of a software house. A software house is an IT service provider that offers complete IT solutions tailored to companies in addition to software and hardware. We explain how a software house works.
The ITIL framework provides those involved in IT service management with important input for the most efficient and customer-oriented process design possible. ITIL v4 is the fourth edition of the guide, which was developed in the 1980s on behalf of the British government. What processes does ITIL v4 describe? And how does the current edition differ from its predecessor?
ITIL v3, the third edition of the best practices guide for IT service management, was published in July 2007. It is still valid today, which is due in particular to the fact that the structured processes described are more relevant for many companies than the agile practices of the successor version. What is ITIL v3 exactly and how up to date is it now that ITIL v4 is available?
Information Technology Infrastructure Library, ITIL for short, is the most important approach for successful and efficient IT service management. The guideline provides important input across the entire service lifecycle as well as best practices that can serve as a guide for companies and IT managers in their daily work. We reveal what ITIL actually entails.
Want to write down and collect ideas in a brainstorming session with other Zoom participants? The Zoom whiteboard makes this possible. The white surface enables you to write down, draw, and draft ideas with other meeting participants and save these for later. Here you can learn how to use a whiteboard in Zoom and how to share it.
When there are too many different opinions or not enough feedback in a Zoom meeting, a Zoom survey can often help. With single- and multiple-choice surveys, you can ask for meeting participants’ opinions and download the survey report at the end of the meeting. This article explains how to create a Zoom survey.
The IONOS Guide to Online Marketing: tips and expertise for all
There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.
Who should use our Online Marketing Guide?
From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and midsized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).
How the guide is structured
The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimization (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.