TikTok marketing

TikTok marketing: strategies for companies

 

What exactly is TikTok marketing and how is it implemented by businesses? The video-based social network TikTok has captured the world’s attention with its entertaining, user-generated clips, making it an attractive platform for targeted marketing campaigns. Keep reading to find...

 

How to set up a Zoom meeting

How to set up a Zoom meeting: creating your own Zoom meeting

 

Virtual meetings with the video conferencing tool Zoom are an excellent option when it comes to staying in touch with others despite working from home or separate company locations. Private conversations using your camera and microphone can also be quickly set up using the...

 

Click and Collect

What is Click & Collect and how do you get started with it?

 

Ordering food or goods online has become a habit for many. The advantages are obvious: products are rarely out of stock and delivered right to one’s doorstep, making this a very convenient way to shop. However, Click & Collect provides an alternative to traditional home delivery,...

 

Restaurants selling on Facebook and Instagram

Cafes and restaurants on Instagram and Facebook

 

Social media profiles are worthwhile for companies in various ways. In addition to the extra marketing, Instagram and Facebook can be used to sell products directly. Restaurants and cafes can also take advantage of this. Convenient buttons on the platforms point customers to...

 

What is Google Chat?

Google Chat: Communication tool for virtual teamwork

Google Chat facilitates virtual team communication and quick exchange of information and documents. The new tool from Google replaces Google Hangouts and offers a range of features. For example, you can send direct messages, create chat rooms, and connect directly to Google Workspace and Google Meet. In this article, we’ll go over Chat’s most important features and functions.

Product photography for restaurants and cafés

Creating a visual appetite for delicious food

Aesthetically pleasing product photography for restaurants and cafés offers up a chance for restaurateurs to stand out from the competition with their own style and to connect with potential guests on an emotional level. This requires technical and stylistic skills to appeal to the target group.

How to create webinars

How to create a webinar: tips on preparation, marketing, and presentation

To create a webinar, you need a computer and a webinar program. However, to ensure your webinar is a success, there are a few things to consider upfront. We’ve rounded up some top tips to help you prepare, structure, and advertise your webinar. And don’t worry if you’re a complete beginner – this guide is for you too!

Clubhouse app

Clubhouse app: what’s behind the hype?

Clubhouse has caught the attention of users through its new approach. Instead of writing to each other, users talk to one another – at the same time and at eye level. Discussions and lectures run exclusively through audio. There’s no video or texting. So you can listen to other users for hours or pick up the microphone and participate.

Zoom fatigue

Zoom fatigue: how to avoid getting tired during video conferences

The number of people working from home has increased rapidly since the start of the coronavirus pandemic and so has, of course, the number of online meetings. Video conferencing is an indispensable tool in working remotely, but also comes with drawbacks. Video calls quickly exhaust participants, leading to what is now being called “Zoom fatigue”. Keep reading to find out what causes this and which...

Word won’t open

Word won’t open – now what?

When there’s a problem with a program, you’re probably used to seeing an error message, which in turn kick starts the troubleshooting process. But what should you do if Word won’t open and doesn’t even display an error message? This is a common problem in Word 2013 and 2016 on Windows 10, but also in other versions of Windows and Word. Here are four solutions that can help you find out why Word...

How to change language in Microsoft Word

How to change the language in Word

How do you change the language in Microsoft Word? You can set different languages for the user interface and the spell check in Microsoft Word regardless of the language of your Windows operating system. This is especially useful when working with documents in other languages. In this article, you’ll learn how to change the display and editing language in Word.

Google Lighthouse

What is Google Lighthouse?

Progressive web apps are becoming increasingly popular with users, as they don't have to be installed on a computer. With Google Lighthouse, providers now have tools to measure, analyze, and optimize the performance of these web apps. Lighthouse delivers key information in an easy-to-understand manner and also recommends actionable measures to the website provider.

Customer journey: the basics of touch point analyses

Customer journey: turning viewers into paying customers

Marketing experts know that individually placed advertisements rarely get customers to carry out desired actions. In order to become a paying customer, consumers need to encounter the product, brand, or company their being advertised to at different locations and at different times. Such touch points are compiled and evaluated from customer journey data. We’ll explain how.

What is a call to action (CTA)?

CTAs: Turning clicks into customers

Optimizing your CTAs is the key to boosting your profits by turning more of your website visitors into customers! CTAs do not only improve your customer experience, but they can also help boost your SEO rankings. Find out more in this article.

Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and midsized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimization (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing. 


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