The best alternatives to the VLC media player
VLC alternatives: which media player is right for you?
  • Online sales

VLC is the most popular program when it comes to playing music and videos. The tool opens almost every file and is installed on most computers. But what are the alternatives to VLC, and are they worth it? Our guide will help you find the right program for your needs if you’re looking for more than a simple media player.

VLC alternatives: which media player is right for you?
SoundCloud alternatives for music marketing
SoundCloud alternatives for musicians and producers
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SoundCloud is the market leader for online music services tailored towards musicians looking to publish their work online for free. With its huge reach and great selection of top names, SoundCloud is certainly one of the best places to market your songs. But there are other platforms that are popular too. Some alternatives to SoundCloud including Bandcamp, Mixcloud, and hearthis.at offer special...

SoundCloud alternatives for musicians and producers
Click fraud: how to out fraudulent clicks
How to protect yourself from click fraud
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Every year, click fraud costs the advertising industry billions. An increasing amount of advertising operators have to deal with the fact that their ads often don’t reach their intended targets due to artificially generated clicks through the likes of link farms or bot nets that seek to deplete advertising budgets. We take a closer look at the topic of click fraud and show you some counter...

How to protect yourself from click fraud
Growth hacking: creative growth strategies
Growth hacking: how to grow your company with smart and affordable ideas
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In order to get new products or services onto the market, it’s more important than ever before to carve out new, more creative paths to achieve this goal. While search engine optimization and social media marketing have since established themselves as indispensable components of any marketing mix, growth hacking is, for the most part, still in its infancy. This latter term refers to the principle...

Growth hacking: how to grow your company with smart and affordable ideas
What are advertorials?
Advertorials – The king of native advertising
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Native advertising is the new buzzword in marketing. But not everyone correctly understands how advertorials and other native advertising work. Advertorials should not be confused with flat advertisements: As an advertiser, you have to stick to certain game rules. An advertorial should not only fit in with its editorial environment, but also needs to lay all its cards on the table – Two words:...

Advertorials – The king of native advertising
Banner blindness: explanation and impact
What effect does banner blindness have on online marketing?
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Advertising banners, pop-ups, and similar ad formats are not popular within the internet community. The user consciously as well as unconsciously ignores this kind of advertisement while surfing the web with more and more internet-savviness, as well as being increasingly wary of untrustworthy fake dialog boxes. This phenomenon is known as 'banner blindness', which was identified by Benway and Lane...

What effect does banner blindness have on online marketing?
Personal branding: make yourself a brand
Personal branding: how to market yourself online
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The principle of self-marketing is best known as a tool used by celebrities. But while almost all of us post regular photos and updates on social networks, only some are using these tools to create an image for themselves as a means of helping their career. This process is known as personal branding. But how do you set about building a brand for yourself? Our introduction to personal branding will...

Personal branding: how to market yourself online
How to use prototypes in online marketing
Prototyping in online marketing
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Good ideas are a dime a dozen in the start-up scene. Only a few of these are actually realized as many founders fail and lose the money they invested. So why not test before you invest to see whether an idea has a potential future? Prototyping in online marketing is a valuable technique for analyzing a business idea’s market potential in advance, and therefore testing the project’s perspective...

Prototyping in online marketing
Online surveys: getting feedback the easy way
Getting customer feedback with online surveys
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Surveys present a common method for regularly inspecting the satisfaction of your customers, receiving feedback, or obtaining general input and opinions to different topics. Online surveys are becoming more and more popular and can be flexibly implemented. But what should you look out for when you create an online survey?

Getting customer feedback with online surveys
E-commerce in America: flourish online
How e-commerce conquered America
  • Online sales

With online shopping becoming ever more popular and convenient, more and more industries are flourishing in the world of e-commerce. This is partly due to the fact that it’s easier than ever before to build and run a professional web store. But what are most important things to remember when getting into e-commerce? And how can you be successful with little or no experience?

How e-commerce conquered America