Web3
Web3 – a new Internet revolution?
  • Online sales

The Internet has been subject to constant innovation since its very inception. One future concept that’s currently being pursued by Silicon Valley masterminds is called Web3 and is based on the blockchain. The idea behind Web3 is to democratize the Internet and free it from monopolies. Find out what’s behind Web3 and how the new concept fits into the history of the Internet.

Web3 – a new Internet revolution?
NFTART
NFT art: a new way to trade artworks
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Non-fungible tokens (NFT) are a way of trading art in the digital space. The NFT Art Finance platform, launched in 2021, takes this one step further. It offers artists the option to generate special NFT art tokens and investors a chance to trade these tokens like currency. Read on to find out how the generation and trading of NFT art works.

NFT art: a new way to trade artworks
Creating a PayPal account
PayPal accounts – the advantages of the digital payment service
  • Online sales

The payment methods offered by an online shop say a lot about its legitimacy, and can be decisive for many internet shoppers. Alongside debit card, credit card, and bank transfer payments, e-commerce has seen the rise of another online payment method in recent years: PayPal. But what is PayPal? Why is it so popular? And how does PayPal work exactly? We’ll take you through the basics for setting up...

PayPal accounts – the advantages of the digital payment service
What is CRM?
What is CRM? Meaning, approaches, and tools
  • Online sales

CRM (customer relationship management) is an important building block for ensuring long-term, healthy customer relationships. The strategic approach to recording and analyzing customer behavior provides important insights for a wide range of business areas such as marketing, sales, and support. But what does CRM stand for? And how can you implement it into your own company?

What is CRM? Meaning, approaches, and tools
Marketing automation: first steps and campaign details
Marketing automation
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Marketing automation refers to software platforms through which databases and campaign management aspects are connected with one another. This allows a form of campaign planning in which marketing measures are automatically deployed, measured and evaluated. We'll tell you how you can benefit from marketing automation.

Marketing automation
Video hosting
The best free video hosting providers and premium solutions
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Embedded videos on a website have a significant impact on the bandwidth and thus the performance of a server. To relieve servers, the use of a video hosting platform is recommended. In some cases, free solutions differ greatly from premium providers in terms of the range of functions they offer. We present the best solutions.

The best free video hosting providers and premium solutions
PowerPoint Slide Master
The PowerPoint Slide Master in detail
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The PowerPoint “Slide Master” view allows you to create what is known as a master slide. This master slide then acts as a template for all the other slides in the presentation. The advantage of this is that all of the items in the template are automatically transferred to all of the other slides, so you don’t need to copy images, logos, designs or font formats onto each slide one by one.

The PowerPoint Slide Master in detail
How to start a podcast
How to start a podcast: These 6 steps will make it happen!
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In 2006, only 22 percent of the adult population in the United States was aware of podcasting, but by 2021, this figure had risen to 78 percent. So if you’re planning to create a podcast, chances are it will get listed to by someone. There are many guides on how to make a podcast yourself. But what does it really come down to? What equipment does it take? A guide.

How to start a podcast: These 6 steps will make it happen!
Translate automatically with Google Sheets
Translate in Google Sheets: the formula for translating tables
  • Online sales

The Google Sheets Translate formula is a simple tool to automatically translate words and entire sentences within Google tables. The formula uses the tried-and-tested Google translator. So the range of languages available is rather extensive. For word documents, Google provides a similar function within Google Docs.

Translate in Google Sheets: the formula for translating tables
Buyer decision process
Buyer decision process and types explained
  • Online sales

There are various steps between the perception of a product or offer and its purchase, which are summarized under the term “buying decision”. The buying decision is a generic term for complex emotional and rational processes and influences that lead to a purchase. Find out here what types of buying decision there are and how the buyer decision process works.

Buyer decision process and types explained