What is good web usability?
Web usability: How user-friendly is your site?
  • Online sales

When building and designing a website, there are numerous points to consider: technical implementation, design, suitable content, and of course, the marketing aspects. All these aspects should have one goal: to optimize website usability. Websites need to be user-friendly in order to be ranked higher by Google and to contribute to the company’s success. If you bear this in mind when designing your...

Web usability: How user-friendly is your site?
Sales opportunities in mobile commerce
Mobile commerce: a mall in the palm of your hand
  • Online sales

Try as you might, there’s no getting away from mobile commerce. This platform has experienced continuous growth in the past few years, establishing itself as a vital area of online commerce. These days, traders can generate as much as one third of their revenue through purchases made on smartphones and tablets. Finding success in mobile e-commerce relies on two main things: creating a thoroughly...

Mobile commerce: a mall in the palm of your hand
Creating an Excel drop-down list
Creating an Excel drop-down list
  • Online sales

If you regularly use spreadsheet programs to process large datasets, you will welcome anything that helps. This is where drop-down lists in Excel come in. These allow you to conveniently add content with just one click so you don’t have to type the same thing again and again. We show you how to insert a drop-down in Excel.

Creating an Excel drop-down list
How does natural language processing work?
What is natural language processing?
  • Online sales

The language errors and mistranslations on Google Translate might often be good for a funny anecdote, but behind this slightly error-prone translation tool lies one of the most complex computer technologies ever developed. Natural language processing may still be in a relatively primitive stage, but its complex technology already enables computers to translate from one language into another, carry...

What is natural language processing?
How programmatic buying works
What is programmatic buying?
  • Online sales

Online marketing is becoming faster, more precise, and more efficient; this development is especially visible in traditional online advertising mediums, like banners and ads. By enlisting the help of programmatic buying (PB), marketers are able to harness the power of algorithms and mathematics for their campaigns. This allows advertising inventory to be automatically purchased and displayed to...

What is programmatic buying?
Ads.txt
Ads.txt: what’s the function of the file?
  • Online sales

Ads.txt is meant to help fight a scam in programmatic buying: the scam of domain spoofing. The underlying concept is as simple as it is efficient: publishers are given more control over who can trade their ad space, and control this via a simple text file. We explain what this file is all about, how you can easily create an ads.txt file yourself, and how you can make sure that it’s working as...

Ads.txt: what’s the function of the file?
How does real-time advertising work?
The main participants in real-time advertising
  • Online sales

Many businesses see banner advertising as one of the least appealing and innovative forms of online advertising, but display advertising has continued to develop in recent years. Thanks to real-time advertising and real-time bidding, a new audience can be reached, which advertisers should take advantage of. All it takes is a few milliseconds for lots of components to come together and display...

The main participants in real-time advertising
AR apps
AR apps: Overview of the best augmented reality applications for iOS and Android
  • Online sales

Augmented reality apps for iOS and Android make use of the modern technology of augmented reality (AR). In AR, the real world is supplemented by virtual elements to create a unique user experience. There is now a huge selection of apps with AR features: these range from AR games and applications for buying and selling, through to solutions for learning and travel.

AR apps: Overview of the best augmented reality applications for iOS and Android
What is a QR code?
What is a QR code?
  • Online sales

What do stamps, tickets, and posters have in common in the 21st century? More than you might think: Many companies now use QR codes on printed items for a variety of purposes. They can be used to quickly read data and execute commands. How does a QR code work? Which QR code scanner apps are the best? And what are the disadvantages of using these graphic codes?

What is a QR code?
Augmented Reality in e- commerce
Augmented Reality: how Pikachu helps e-commerce
  • Online sales

Augmented reality is considered to be the marketing trend of the future. And it’s true that this new technology really does build a bridge between the tactile and virtual worlds, a fact that offers enormous opportunities for both businesses and marketers. This is due to the fact that augmented reality means expanding and changing one’s perception of reality, and this applies to the e-commerce...

Augmented Reality: how Pikachu helps e-commerce